2023-07-12 00:02:35
The luxury house declines its jewelry creations in the metaverse and officially integrates one of the most popular video games in China.
Bulgari jewelry in digital version
After making its debut on Zepeto last year, Bulgari is beefing up its presence in the gaming world and this week unveils its collaboration with the hit game Honor of Kings.
Here, the label has imagined skins, a terminology which designates clothing and accessories intended to equip virtual characters, for the attention of Come, one of the heroines. This digital adornment includes a tiara but also a corset, a plastron necklace, cuffs, boots as well as cape details using the codes of the jewelry collection B.Zero1.
From the general inspiration to the digital representation of the design and the materials – the spiral, the yellow gold, the diamond paving -, the design process is detailed in a mini-documentary released these days on the social networks of Bulgari.
©Bulgari
Launched at the end of 2015 within the Tencent group, Honor of Kings presents itself as a multiplayer fighting game. Available on mobile, it claims more than 600 million users in China and had already been favored by the luxury house Burberry.
This is the first time that Bulgari has come up with a design specifically for a metaverse.
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