It has been more than half a century since Burger King throw your hamburger Whopper. Now the chain improve this recipe with fresh vegetables, spongier bread and juicier and more flavorful 100% grilled meat.
“Our Innovation and Quality Department has worked to maintain the essence of the Whopper, but with improvements that will make this recipe an even more iconic version,” explains Inés Arnal, marketing director of Burger King Spain.
The company explains that to improve the juiciness of the meat it has played with the condimentswhich also contribute to enhancing the flavor. It also modifies the temperature to which it is served, hotter.
“We know that our fans value above all that characteristic and unique flavor of the brand, the result of the unmistakable touch of grill cooking and the quality ingredients we use. In this sense, we want to reassure all Whopper fans: the Whopper It’s still Whopper, but now more Whopper than ever“says Arnal.
SPAIN, FIRST EUROPEAN COUNTRY WITH THE NEW RECIPE
This improved burger will be available not only in Spainbut in several international markets, although our country will be the first in Europe where this “version 2.0.”as the chain calls it.
The promotional campaign of the new Whopper has a spot for TVC which will be broadcast starting this Tuesday, April 30 and which emphasizes the attributes of the –now– classic Whopper, reinforced by the new recipe.
