2024-03-04 15:48:35
If we know BYD for its fierce fight with Tesla to become the world number 1 in electric cars, the figures for February 2024 have just fallen… and they are surprisingly low, with a 36.5% drop in electric car sales. one year to the next. What’s happening ?
Han WORLD 2024
We have talked to you about it extensively: the Chinese giant BYD overtook Tesla by becoming the world number 1 in electric cars in the fourth quarter of 2023. Tesla remains ahead overall for the year, but the sign was strong.
What about early 2024? The Chinese site CN EV Post brings us the answer with the monthly sales figures… and they are not good, with a plummeting curve over the first two months of the year. But what happened?
Part of the BYD range // Source: BYD
-36,5 %
The curve speaks for itself. If BYD had ended 2023 with a peak of almost 350,000 cars sold, we fell to 201,000 sales in January 2024… before falling further to 121,748 units in February. This represents a drop of precisely 36.48% in sales compared to February 2023.
This concerns BYD’s global sales, all energies combined – as a reminder, the brand only markets “NEV” (New Energy Vehicles), namely 100% electric and plug-in hybrid cars. For electric cars, we drop to 54,908 units in February 2024, or -39.42% compared to the previous year.
BYD sales figures // Source: CN EV Post
A start of an answer could come from the Chinese New Year, which took place from February 10 to 17, 2024, instead of January 21 to 27, 2023. This inevitably had an impact, these holidays being extremely popular in China, but sales at abroad in February 2024 are also down compared to January 2024.
With 23,291 cars sold, the drop in exports is 35.61% in one month – the only positive point is that it is 55.25% more than the previous year.
Objectives that are difficult to maintain?
This leaves doubt about BYD’s annual objectives, set at 4 million global sales in 2024. The brand wanted to sell 3 million in 2023 and narrowly succeeded, notably with a very aggressive policy in December 2023.
BYD Seal U // Source: Marie Lizak pour Frandroid
This complicated start to the year could therefore force BYD to revise its objectives downwards, even if its new models could help it recover in the months to come. In France, for example, we should be entitled to its high-end brands Denza and Yangwang, its Seagull, a very affordable city car, as well as plug-in hybrid models.
For its part, Tesla is plunging, even if the year 2024 should be calmer. Thus, the “refreshed” version of the Model Y should only arrive in 2025; only the Model 3 “Performance” (its name remains to be determined) should arrive shortly. In short, the battle is relaunched.
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#proof #dizzying #figures