2023-10-26 09:43:00
It is not uncommon for Japanese car manufacturers or related companies to badmouth China’s new energy vehicle industry. No, at a recent symposium, Sony Honda Electric President Izumi Kawanishi publicly threatened: “China’s new energy vehicles have no technology. Surprise, only smartphone icons can be arranged.”
As soon as this statement came out, many Chinese netizens were unhappy. Not to mention that Sony is still in the semi-smartphone stage. The software and hardware of the mobile phone are inferior, and it has been marginalized in the mobile phone industry. It may not even be able to understand the arrangement of smartphone icons. Furthermore, there is only one AFEELA model since the joint venture between Sony and Honda, and it is still far from mass production. Of course, we can ignore these, as long as they are innovative enough, we should accept no less criticism.
You won’t know the result until you look at it, but you’ll be disappointed if you take a closer look. The innovation of AFEELA is that this car integrates entertainment functions such as Sony’s movies, music, and games. It turns out that their so-called “technical surprises” are just an arrangement of icons. Apart from a bunch of paid apps for cutting leeks, and more “television sets” than Chinese new energy vehicles, there really is nothing new that can be seen. surprise.
Japan’s big stage, if you have talent, you can come
Speaking of which, I have to mention the 2023 Tokyo Auto Show, which is being held grandly these two days. As the saying goes, “You can’t compete for steamed buns, but you can’t compete for breath.” We have bet on small displacement, gasoline compression ignition,Hydrogen energyJapanese car companies have found that none of this works, and anyone with a discerning eye can see that Japan’s electrification layout has lagged far behind. But they refused to admit defeat. In order to prove to the outside world that Japan is not lagging behind in electrification, they used their imaginations at this Tokyo Motor Show and came up with all kinds of tricks.
It is reported that nearly 500 companies will participate in the 2023 Tokyo Motor Show. However, apart from BMW and Mercedes-Benz, there are onlyBYDand the rest are almost all Japanese companies. In other words, this is a free show specially opened for Japanese cars. “Japanese big stage, come if you have talent.”
Japanese car companies are also fully aware of this and have worked “overnight” to make concept cars and PPTs to take off.
For example, Toyota has brought a number of electric concept cars at once, including the pure electric SUV FT-3e, Land Cruiser Se concept car, EPU pickup truck concept car, and KAYOIBAKO electric van, which focus on a mecha-like and futuristic feel. In innovation There is a bit of imagination, but not much. Compared with other Japanese brands, it is still a bit conservative. Otherwise, your eldest brother is still your eldest brother. He still knows how to read the “face” of the market.
On the other hand, Nissan seems to be a little more aggressive. It has brought a total of four Hyper series concept cars: Hyper Urban crossover, Hyper Adventure off-road vehicle, Hyper Tourer minivan and Hyper Punk compact car. The cross-sections, sharp edges and corners, and the closed and rigid front face make it seem like you have traveled to the metaverse created by Nissan for a second. Whether it can be mass-produced is another question. The spirit of innovation is better than the courage.
Mazda and Mitsubishi, who were frustrated in the Chinese market, also brought their own innovations. Mitsubishi released a pure electric crossover MPV, which combines the characteristics of MPV and SUV, just like a super-packaging “dad shoe” .
Mazda sticks to the rotary engine and brings a new compact plug-in hybrid concept sports car, the Mazda Iconic SP, which is less skinny than a traditional sports car and looks more like a “steamed bun”.
China’s new energy vehicles with “no surprises” are gaining popularity
Compared with Japanese car companies’ big show of concepts, Chinese new energy vehicles that are ridiculed as “no surprises” are much more “plain”. The only Chinese car company going to the Tokyo Motor Show this time is BYD, which focuses on not playing with concepts, but only real cars. . In addition to Yuan Plus and Dolphin, which have already been launched in Japan, it also brings Denza D9, U8 and Seal, a total of only 5 models. But I didn’t expect that China’s new energy vehicles, which had no technical surprises, were unexpectedly popular. The booth was very popular and extremely popular. Visitors had already squeezed out of the booth and occupied the aisle space. The last time this happened was in At the recent Munich Auto Show, Chinese automobile brands organized groups to participate in the exhibition.
Perhaps Chuanfu walked around the exhibition hall of the Tokyo Auto Show twice and found that there was really no surprise technology to “learn” or “exchange”, so he asked the U8, which is positioned as a million-dollar luxury car, to perform “in situ” at the auto show. “U-Turn” gave Japanese automakers a free lesson and redefined what technological surprise is.
Having said that, BYD may be extremely regretful about participating in this exhibition. If it had known that the people of the island country were so “disrespectful of integrity”, it would have brought a few more models to let them see enough. The organizer may have been so angry that it almost gritted its back molars. It’s broken. After preparing for so long, I made a wedding dress for China’s new energy vehicles.
Perhaps Japanese car companies don’t know that China’s new forces have tried methods such as PPT car building and concept car building a few years ago. Everyone understands that concepts are one thing, and whether they can be mass-produced is another. It’s the same thing. It’s just a brainstorm without strength support. It’s just a waste of effort. The Japanese tried their best to prove that they could still compete in the new energy era, but the harder they tried, the more timid they became, and the harder they tried, the more miserable they became.
Finally, regarding new energy technologies, Japanese car companies should also learn to create some real surprises.
Original title: BYD debuted at the Tokyo Motor Show and was extremely popular, but Japanese companies were sore: no surprises
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