Calvin Klein and Palace launched the CK1 Palace joint series today, combining Calvin Klein’s iconic minimalism with Palace’s free and uninhibited modern style, demonstrating the brand’s common pursuit of retro style, self-expression and individual tolerance.
The collection adds Palace’s playful, graphic aesthetic to Calvin Klein’s collection of classic underwear, denim, T-shirts and fleece, and Palace also includes a women’s underwear line for the first time. Apparel in classic Calvin Klein colorways – black, grey, white, wheat and stone, with a logo specially designed for the brand, combining the classic Calvin Klein logo with Palace’s striking “Tri-Ferg” triangle logo for one. Palace’s classic triangle will also be featured in a print on the Calvin Klein classic underwear collection. The same collection of basketball jerseys and baggy shorts were also introduced, challenging traditional notions of sportswear.
The denim products in this collection have been carefully crafted in a faded, distressed wash, combined with contemporary design details, to reinvent the classics. Whether short or full-length, it continues the loose pants shape, paying tribute to Calvin Klein’s design in the 1990s.
In order to continue the classics and pay tribute to the traditions, this time the two brands also created a limited edition skateboard shoe “Calvans” together with Palace’s partner Vans.AuthenticThe shoe shape of the skateboard is superimposed with a special edition brand logo, paying tribute to Calvin Klein’s American retro and Palace’s rooted skateboarding culture.
Calvin Klein
Jacob Jordan, Global Chief Commercial Officer, Head of Product Strategy and New Product Investments at Calvin Klein, said: “From the very first conversation, we built a natural and connected connection, appreciating each other’s brand vision and understanding each other’s brand DNA. I’m very excited and inspired to see people outside the brand interpret Calvin Klein and its history. Working with Palace allows us to naturally present the stories we want to tell and gain insights into the creative process. A lot of fun. I hope this positive force and happy mood can be passed on to everyone through promotional activities and collaborative products.”
Calvin Klein
The campaign, directed and shot by long-time Palace photographer Alasdair McLellan and styled by Max Pearmain, tells the story of Calvin Klein’s hometown of New York and Palace’s birthplace of London. The film will feature a diverse cast of artists from around the world, including cultural icons Willem Dafoe, Dame Joan Collins, the Pet Shop Boys, the Palace Skate family, Lola Leon, Adwoa Aboah, Precious Lee and rapper Unknown T.
From Manhattan’s East River waterfront to London’s Thames, from New York’s famous Scarr’s Pizza to London’s classic Rules Restaurant, this film is a love letter to both cities, with a free, witty, daring narrative. Documents life in the twin cities of New York and London. The artists under the camera are proud to show their unique identities, walking in life and encountering different people unexpectedly.
Calvin Klein
Lev Tanju said: “I grew up loving Calvin Klein’s classic campaigns from the early ’90s, their clean, punchy, forward-thinking fashion narrative appealed to everyone. It had a full and rich visual impact, whether it was the cast , or the emotional power it conveys, there is no comparison. From the first time I communicated with the Calvin Klein team, I knew we could collaborate on a lot of things, and we just hit it off. The work I created for us feel proud.”
The series will be available on Calvin Klein official WeChat mini-program and calvinklein.com official website from 11:00 on April 9.
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