CASETiFY embarks on a journey of reinvention and leads the green and sustainable trend

2024-04-16 18:11:16

CASETiFY has always been deeply involved in the field of environmental protection, taking innovation and sustainable development as its mission, fulfilling corporate social responsibilities, actively carrying out the “Re/CASETiFY Reshaping New Life” mobile phone case recycling program, and setting up recycling boxes in more than 40 stores around the world to encourage consumption everywhere Together they can reduce the burden on the earth. This plan creates products that are both durable and sustainable by covering four stages of recycling old shells, grinding them, regenerating them into new raw materials “Re/CASETiFY particles” and applying them to the production of new products.

This year, under the environmental concept of “Re/CLAIM Re/IMAGINE Re/CASETiFY Reshaping Imagination, Reborn Art”, CASETiFY will create a series of market activities, from selected artists to create a new Earth Day cooperation series, to interesting The mini program game creatively presents a green attitude and immersive electronic interactive experience, encouraging the public to use their creativity to care for the earth and jointly protect a beautiful homeland.

To celebrate Earth Day, CASETiFY officially released the 2024 Environmental Impact Report to share this green intention with everyone who cares about the earth. Relying on a number of environmental protection practices in 2023, CASETiFY has made milestone progress in expanding the use of recycled materials, expanding recycling plans, and reducing single-use plastics. As of the end of 2023, CASETiFY has basically achieved the goal of using recycled materials in all product lines and packaging, and has successfully “reinvented” more than 84 tons of plastic waste through global large-scale recycling programs. At the same time, CASETiFY cooperates with the international non-profit environmental organization EARTHDAY.ORG and donates US$1 to tree planting for every sustainable product sold. About 460,000 trees have been successfully planted. In the future, CASETiFY will continue to delve into the field of environmental protection, fully integrate the concept of sustainable development into its business scope, and create an environmentally friendly experience that is both interesting and convenient for consumers.

ringKeep inspiration and art intertwined, use creativity to reshape your vision of a sustainable future

CASETiFY has always been exploring and supporting local and global art groups to express their creativity, encouraging everyone to capture flashes of inspiration in life. CASETiFY launched the “Re/CASETiFY Art” (Re/CASETiFY ART) project, focusing on environmentally friendly issues with many distinctive art creators from around the world, using recycled old mobile phone cases as materials to share each other’s beauty of sustainable development. Visions transformed into innovative artistic expressions that give consumer waste a new lease of life. On this Earth Day, CASETiFY has collaborated with artists from different countries to create art installations, injecting good ecological expectations into artistic creations, inspiring consumers to pay attention to environmental protection and express their personal green attitudes.

Global ProjectRe/CASETiFYArt” works together with artists from China, Australia, South Korea, and the United States to create works

CASETiFY once again collaborated with Chinese environmental protection installation artist Zhi Lin to create a new spark of inspiration. They used discarded mobile phone cases to create the environmentally friendly art work “Fireworks on the Earth”, celebrating the birthday of the earth with an eternally beautiful sustainable fireworks. The creativity freezes the brilliance and romance of the moment when the fireworks bloom. . In addition, CASETiFY also teamed up with fashion creator Zhong Yetang, installation art designer Miao Mitao, and digital art creator Moses Li Muzi to create art works “Can “Shape” the Earth”, “Divination” and “The Unquiet Wind” , explore reshaping new forms of expression and give more possibilities to the concept of environmental protection.

byRe/CASETiFYMake a new appearance and use creativity to depict a beautiful vision

The new series for Earth Day are made of “Re/CASETiFY particles”, a recycled high-performance material converted from recycled old mobile phone cases. They are personalized products that are both durable and sustainable. CASETiFY gives old phone cases new life with its recycling program, turning them into another new creative canvas.

After CASETiFY and inspiration partner Zhou Yutong jointly launched the “Easy Heartbeat, Capture Beauty” collaboration series, the two parties once again officially launched a new Earth Day collaboration series “In Spring, Embracing the Earth” on April 12, through butterflies, flowers and lemons. Smart elements such as strips of trees outline the beautiful expectations for a green planet with free and romantic strokes.

On April 18th, the CASETiFY brand’s specially invited environmental thinkers will also make a surprise appearance on this Earth Day, inviting fans and friends to embark on a wonderful journey of natural exploration. In addition, CASETiFY has also selected a variety of Earth Day series products that express environmentally friendly attitudes for consumers, inspiring everyone’s creative inspiration while arousing environmental awareness and participating in building a more beautiful earth.

A surprise event is coming, Wander freely in the creative world

Reinvent new life and introduce new brands. From April 23rd to April 27th, log in to Tmall and search for “ReCASETiFY”. You can enjoy up to 10% off on single items of big-name day event products, and a limited number of Re/CASETiFY remodeling portable mirrors will be given as a gift when you join the membership (limited quantity, first come first served) have to).

CASETiFY Tmall Big Brand Day will be open from 00:00 on April 23 to 24:00 on April 27. All products in the store can enjoy 10% off when buying 1 item and 20% off when buying 2 items (Essentials by CASETiFY™ series, co-branded products) series, special products, etc.), you will get a free Earth Day-themed hand paper bag when you place an order (limited quantity, first come first served). In addition, the first 500 Tmall flagship store members who place an order at 0:00 on the 23rd will receive a Re/CASETiFY remodeling portable mirror. Welcome to grab it on time!

During World Earth Day, the “JOURNEY TO Re/BiRTH” inspiration space will also be launched in Aranya on April 27, inviting you to unlock a world of green inspiration for a limited time! There will also be a stunning display of “Fireworks from the Earth” created by environmentally friendly installation artist Naobayashi, and we will witness the romance of the rebirth of old things under the brilliant light!

In the future, CASETiFY will also explore and support more artists to jointly explore sustainable artistic inspiration by launching high-quality and environmentally friendly electronic accessories, continue to fulfill its long-term commitment to environmental protection, actively promote the brand’s sustainable process, and lead the green trend. Sustainable trends.

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