The 2026 edition of Black Friday in Chile is scheduled to run from the early hours of Friday, November 27, until Monday, November 30, bringing four days of discounts across digital platforms and physical storefronts.
Organized by the Cámara de Comercio de Santiago, the upcoming commercial event anticipates the holiday shopping season by offering promotions on technology, apparel, home goods, and travel.
Over 400 Companies Participate in the 2026 Event
More than 400 companies have confirmed their participation in the 2026 event, featuring brands such as Samsung, Xiaomi, Nike, Puma, H&M, Paris, and Booking. Official listings and participating storefronts can be verified directly through Cyber.cl, the central portal managed by the Cámara de Comercio de Santiago (CCS).
The broad variety of participating fields also incorporates tourism and travel companies like Cocha, Trivago, Turistik, and Booking, alongside participants such as Open English, Santa Isabel, Enel, and Autoplanet.
This year introduces a new geolocalized mapping feature, allowing shoppers to locate participating physical stores via the Cyber.cl platform and the CyberApp (CCS). Consumers will be able to consult offers using an artificial intelligence agent designed to guide product searches (CCS).
In the United States, Black Friday will take place on Friday, November 27, 2026, directly following Thanksgiving on Thursday, November 26. Major retail chains and e-commerce platforms such as Amazon, Walmart, and Best Buy typically launch promotional campaigns during the days leading up to the main event.
Sales and Purchase Metrics from the 2025 Event
In the previous iteration held in 2025, the event recorded 10,5 million purchases and generated over US$560 million in sales across physical and digital channels, according to preliminary estimates from the CCS. Total revenue increased by 2% in nominal terms compared to 2024, while transaction volume grew by 3.5% (CCS).
The average purchase amount settled around $49.000 overall, though physical stores—where the highest volume of transactions took place—recorded an average ticket of approximately $32.000 (CCS). Internet transactions accounted for 57% of total sales volume in 2025, up from 52% in 2024 (CCS).
Consumer Security and Pricing Strategies
Advisories urge shoppers to monitor prices ahead of time using tracking platforms like Knasta, SoloTodo, and Descuentoff to verify whether advertised discounts represent genuine savings or follow pre-event price increases. Security measures, including checking for HTTPS protocols and official payment gateways, are emphasized for online transactions. Planifying purchases ahead of time remains vital, as the four-day event concentrates demand, deliveries, and payment decisions within a very restricted timeframe.
CCS stated, “Check each site’s payment methods. The most common ones are bank credit cards, debit cards, store-brand cards, and current account transfers. Always use formal payment gateways. For higher-amount purchases, it is recommended to use virtual cards. Do not provide banking details to unestablished merchants”.
Organizers note that purchasing weeks before the official dates helps families secure stock and delivery schedules before the peak holiday rush.
Black Friday Chile organizers highlighted that “Black Friday has become the starting point of the holiday season because it responds to a real family need: saving and planning. Buying weeks in advance on the official site not only protects the wallet, but also guarantees that people acquire products with backing, a receipt, and assured stock, without having to rush at the last minute”.
