Last Monday, the multinational technology company Google officially began its operations in El Salvador after an agreement with President-elect Nayib Bukele to modernize and digitize public services in health, education and customs.
In exchange, the Salvadoran government agreed to pay up to US$500 million to Google for the work, in accordance with the General Law for the Digital Modernization of the State, approved last September.
During the inauguration ceremony, Bukele stated that “we are inaugurating the Google offices in El Salvador, but we have already started working before: there is no child in the country who is not working with Google Classroom in the educational system.”
The president of Google Cloud for Latin America, Eduardo López, participated in the activity, who stressed that the commitment to El Salvador is long-term and the opening of offices marks the arrival of Google to be an active enabler in cloud technologies, with a positive result in economic development.
And the region?
In the future, the arrival of other international players in Central America would be expected to offer different products and services, using various platforms.
The Guatemalan Byron Cabrera, regional director of Digital Growth for Guatemala, El Salvador and Honduras, – who is the new representative of Google Ads – explained that this is the beginning that the fact that Google sets its eyes on the region, “makes us in a showcase with a unique opportunity to stand out.”
The executive described that the three countries of the Northern Triangle are very sophisticated markets in terms of certain technological solutions, but in other countries it is even more difficult to access. “When technological giants like these arrive in the region, they realize and recognize the ability of Central Americans to learn on their own. So, they begin to see the size of businesses there are, the sophistication and talent in the market, and that generates opportunities for new solutions to come and have access to what would not have been possible to access previously,” he emphasized.
He reiterated that the market is ready, as is the demand, and prepared because there is the capacity, the business and the talent to put technological solutions to work. “What we need is to get the ball rolling and we are Google’s commercial arm in the market, from the perspective of business consultants.”
Agustín Rinaldi, managing director and co-founder of Growth Digital, which represents Google advertising solutions in 12 countries, said that there is a huge opportunity to be able to use these platforms and transform businesses given the number of solutions and applications there are. “Part of the job is to be able to help the markets where we have a presence, to develop and achieve the maximum benefit from the platforms.”
Regarding the investment in the region, Rinaldi highlighted that investment is being made in various training and training programs for each market.
Emphasizing the expected results, he said that there are several phases and starting with Central America, the investment in each of the countries will be announced.
Government services
The technology giant Google officially opened its offices in El Salvador last Monday in the company of president-elect Nayib Bukele, and also announced asubsidy for US$200 thousand for entrepreneurial women.
At the opening ceremony, it was announced that the government is already working towards the development of simple digital ecosystems for import, export and health registration. Soon they will be for the installation of platforms that allow interoperability between institutions and improve citizen service through digitalization.
In the healthcare area, Google is training different government agencies on how to use cloud technologies as part of their operations, and the agreement includes the use of artificial intelligence so that doctors have access to patient information in time. real.
With information from EFE and VOA
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