In recent years, China has actively rectified the bad atmosphere of online platforms, including the extravagant behavior of showing off their wealth. Xiaohongshu, a popular social media platform in the mainland, has also stepped up its crackdown on showing off wealth. On Monday (9th), it issued a notice saying, “In order to protect a clean online environment and maintain sincere sharing,” if any illegal wealth-showing notes and accounts are found, they will be notified. Punishments will be given according to the situation, and serious cases will be taken off the shelves.
Xiaohongshu also mentioned that in the two weeks from April 25th to May 8th alone, the platform handled more than 1,100 illegal content related to showing off their wealth, covering users posing for photos of luxury homes, luxury cars, and luxury goods. Some of them even challenged to spend 1 million yuan a day, promoting the bad values of luxury and waste. Xiaohongshu also listed cases, one of which was to forge the “entrepreneurship” persona, advocating “3-month income of 6 figures”, and then combined with the posing of flashy pictures, to achieve the purpose of grabbing attention and gaining traffic, Xiaohongshu directly Rebuke: “Behind the same copywriting and pictures, there are routines.”