The General Confederation of Moroccan Enterprises (CGEM) adopts, from Tuesday, December 20, a new visual identity, which marks the 75th anniversary of the Confederation.
The new version of the logo, which was presented during the Board of Directors meeting on November 9, is thus intended to be more direct with the mention “Les Entreprises du Maroc”, more dynamic and powerful with simple and refined shapes and a more institutional and in tune with the times, indicates the CGEM. “Since its creation in 1947, the CGEM has accompanied the different stages of the socio-economic development of the Kingdom, underlines the same source, noting that the Confederation has itself transformed over time, to become the essential institution that ‘it is today, carrying the voice of Moroccan companies and working, continuously, for the strengthening of the competitiveness of the national economic fabric,’ we note.
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“For nearly three years, we have witnessed major changes on a global scale. Our country is no exception. These disruptions (value chains, consumption patterns, inflation, etc.) have highlighted the major role played by the private sector, as a strong partner and active support for public authorities, in anticipating and managing crises, but also in the deployment of strategic socio-economic projects”, affirmed the president of the CGEM, Chakib Alj.
“The current context has also emphasized the importance of a proactive, pragmatic, agile, innovative economic fabric, inscribing its activity in inclusion, responsibility and sustainability. It is therefore this private sector and this CGEM that we wish to promote, in particular through the refreshing of the logo of the Confederation”, he added.
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