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Chabelo is one of the most famous media personalities in the Mexican market and now social networks are the new stage for this type of personal branding.
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With a series of details about his state of health, Chabelo did an unexpected fact checking against the fake news against him.
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The situation Chabelo reacted to demonstrated the power that television personalities and other media have on social networks.
chabelo gave a sample of how to make a strategy of fact checking account fake news and he only needed a post on his Twitter account, to test the case that is not wasted, since the popular television host explained that he does not have cancer, as a trend in networks assured, which assured him.
The declaration of chabelo It is a case without waste, first because one of the longest-lived personalities in Mexico, lives his second wind as a personal brand on social networks; second, the driver did a fact checking with facts to which he responded in the form of a list of various false news that were distributed against him.
– Xavier Lopez Chabelo (@chabelooficial) May 31, 2022
Chabelo, Pedro Sola…
chabelo, like Pedro Sola, has joined a group of long-lived media personalities such as television, who have migrated to social networks with great success. Paty Chapoy, another of the most popular drivers in Mexico, reached the elderly and social networks with great success, due to the impact that each of her publications achieves.
These cases are important references to how a very interesting communication formula has scaled in the market, where personal brands that have been formed on radio or TV have a unique reach on networks.
The digital channel has become an interesting space where personalities like Chabelo or Pedro Sola experience a second wind.
Chabelo does fact checking against fake news against him
personal brand of chabelo87 years old, made an amazing move, where he demonstrated how to fact check on social networks.
In his unexpected movement, the artist commented on the tendency against him that he warned, he suffered from cancer. The driver recalled that he was a cancer patient, but is currently free of the disease and recalled a very important point, the ability of a brand to scale in the market.
There is no doubt that important advances have been made, which warn us how valuable it becomes to understand the market and the most interesting thing about it is that Such complex practices as fact checking can be exemplified with very simple cases.
The new online culture
There is a new culture in social networks that consists of carrying out more and more practices, which allow a better exercise of how to communicate through these platforms. At that moment, Chabelo arrives as a trend, responding to false information, his case is added to others such as that of Pedro Sola, who has made media such as YouTube a very important one in the creation of content.
Faced with these cases, one case is clear and it is how social networks adopt personalities with deep roots in the markets where they are recognized, to become references of great value for the type of publications they carry out and at the end of the day, the brands with which they end up relating.