2024-01-07 16:34:19
Influencer Camille Charrière was surprised by the rain and posted the chaotic scene online.
Instagram/Camillecharriere
Published7. January 2024, 5:34 p.m
New trend: Perfect: Stars and influencers create chaos
Everything perfectly staged? How boring! Fashion is now focusing on chaos and a new, chaotic wind is also blowing on Instagram. That’s what lies behind it.
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You’ll see a lot of staged chaos this year. It has already quietly crept into your Instagram feed and onto the covers of magazines. You haven’t noticed it yet? We show what’s behind the chaos trend – and why it should be treated with caution.
Fashion for 2024 is described in a current Guardian article as a time of “fashion chaos”. The idea of perfection is abandoned, instead a look that appears disordered and authentic is preferred.
Chaotic or well thought out?
Suddenly overfilling your handbag is chic. Because it is demonstrated on the Miu Miu catwalk. Models appearing on the runway with overflowing bags create chaos.
But upon closer inspection, you notice that the chaos only consists of a single high heel sticking out and a pair of designer trousers stuck in the bag. Everything perfectly staged, that is.
Almost everything on the Miu Miu catwalk is out of pocket. Or not?
IMAGO/Avalon.red
Confused scenes at the Kardashians
Even on the covers of major fashion magazines you can suddenly see things that don’t fit together at all. “GQ” shows Kim Kardashian with greasy hair and eating chips on the front page. She wears an oversized designer suit and licks her thumb.
If you take a closer look, the question arises: How did the mega star manage to fish the chips out of the bag using just his thumb? Because that’s the only one that’s apparently covered in chip seasoning.
Kylie Jenner suddenly sits on the floor and eats a burger for the Wall Street Journal.
Wall Street Journal
And her sister Kylie Jenner is already part of the chaos trend. She posed for the Wall Street Journal sitting on the floor with a burger and a can of Coke. She wears her newly launched brand Khy from head to toe. Authentic? Oh well. A burger stop on the floor doesn’t quite suit the billionaire.
Behind the seemingly chaotic scene there is a neatly worked out plan complete with simulated disorder. In a magazine shoot, this can be intentional and there is an artistic concept behind it, but influencers are now also giving you the illusion of chaos on social media platforms.
“Your random pictures are so embarrassing”
The chaos aesthetic is reflected online, where well-lit photos are replaced with blurry shots of smeared plates and wine-stained tablecloths. This is shown, for example, by the Instagram pictures of the entrepreneur and influencer Emma Chamberlain.
She regularly posts several pictures on Instagram that seem to be thrown together at random. Sometimes you see the influencer in bed, sometimes the pictures are completely blurry or they document the mess on a dining table.
Influencer Emma Chamberlain likes to appear blurry.
Instagram/Emmachamberlain
But in the comments there are comments like: “Your random pictures are so embarrassing.” Or to a picture in which butter can be seen next to paint: “Did you paint with the butter?”
Influencer Emma Chamberlain posted this supposed mess.
Instagram/Emmachamberlain
Criticism of the chaos trend
Content creator Camille Charrière also shares chaotic-looking images on Instagram. For example, you can see a table with two coffee cups and a Prada handbag. There is also a picture of used napkins in the photo collection as well as one in which the influencer, surprised by the rain, looks sadly into the camera and holds her handbag into the camera. Other pictures show her at the Prada show that took place on the day of posting.
Striking: The content creator only marked the brand of the handbag; in all the pictures she is wearing looks from Prada. The staged chaos is probably used here to advertise the luxury handbag as authentically as possible.
This is also one of the reasons why the chaos trend should be viewed with caution. The boundaries between truly authentic photos and staged images are blurring. The seemingly random chaos and casual aesthetic are used by stars and influencers to feign authenticity. It remains questionable whether blurry posts and greasy chip fingers lead to more followers in the long term.
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