It is already characteristic of Apple to announce its new products in a keynote, either in person on a stage or through well-edited recordings, as it began to happen after the COVID-19 pandemic.
Today, the company launched its new MacBooks Pro e Mac miniwhich don’t have any external changes but internally gained the powerful new Apple Silicon chips, the M2 Pro it’s the M2 Max.
Unfortunately, there wasn’t an event itself, but Apple did not fail to create a kind of “mini keynote” (a presentation of little more than 18 minutes) to talk about the capabilities of new products with their new chips.
As usual, the video features footage directly from Apple Park and the presentation is led by Apple’s Senior Vice President of Hardware Engineering, John Ternusalong with other company executives.
It is speculated that this presentation would be part of a big event dedicated to the company’s augmented/virtual reality headset, which was rumored to take place in January. As this was delayed, Apple would then have chosen to launch the Macs separately – but without the need for an event, in this case.
Liked a keynote the video? ????
14″ and 16″ MacBook Pro Mac mini
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