2023-09-07 18:00:00
It’s been just over 24 hours since we talked about the decision of China of to ban the use of iPhones by government officials, but it appears that the country’s intention is to further expand this restriction by also applying it to members of state-owned enterprises and government-controlled organizations.
According to the Bloomberganonymous sources revealed that several agencies have already started to instruct their employees not to take their iPhones to work, in what appears to be another step taken by Beijing in the effort to reduce its dependence on foreign (especially American) software and devices.
It is not possible to estimate precisely how many companies or agencies will be able to adopt this ban, but it is possible to imagine that this has great potential to interfere in a relevant way with the market share from Apple over there. State-owned companies like the oil company PetroChina Co., for example, have millions of employees and control many areas of the country’s centralized economy.
The report also highlighted that affected companies may vary in how they apply bans: some may ban Apple devices only in the workplace, but others may completely prevent employees from using them — such as the ban for government officials. .
Until now, Apple has been perceived by Beijing as relatively safe from government restrictions — especially because of the good relationship with the company and because of Apple’s strong participation in the Chinese economy — but frequent moves by the company to ease the China’s dependence on the production of iPhones may have ended this “honeymoon”.
This comes at a time when China is becoming an increasingly profitable market for Apple (nearly a fifth of Apple’s revenue comes from there). In the last quarter, including, the country achieved the unprecedented feat of surpassing the United States as the country that sells the most iPhones – something completely unimaginable a few years ago.
Drop in sales and shares
While we still don’t have concrete data, some analysts have been making predictions about Apple’s future in China – and they are not encouraging for the company. Although everything depends on the speed with which the aforementioned measures will be implemented, Bank of America analysts estimated that Apple will be able to sell between 15 and 20 million fewer iPhones in the country next year.
This estimate takes into account both the news about the initial ban on iPhones for government officials and the launch of Apple’s newest top-of-the-line smartphone. Huaweiwhich has a processor manufactured in China and with satellite connectivity.
Correct or not, these predictions seem to follow the market trend. Yesterday, Apple saw its shares [$AAPL] fall on 3,6% — which is a huge sign that shareholders may have turned on a red flag with the news out of Beijing.
Let’s follow the next chapters of this soap opera…
Comprar
iPhones 14 Pro e 14 Pro Max
of Apple
Spot price: from BRL 8,549.10
Installment price: from BRL 9,499.00 in up to 12 installments
Cores: deep purple, gold, silver, or space black
Capabilities: 128GB, 256GB, 512GB ou 1TB
Comprar
iPhones 14 e 14 Plus
of Apple
Spot price: from BRL 6,839.10
Installment price: from BRL 7,599.00 in up to 12 installments
Cores: Blue, Purple, Yellow, Midnight, Stellar, or (PRODUCT)RED
Capabilities: 128GB, 256GB or 512GB
TRANSPARENCY NOTE: The MacMagazine You receive a small commission from sales completed through links in this post, but you, as a consumer, pay nothing more for products you purchase through our affiliate links.
via 9to5Mac
1694140710
#China #expand #ban #iPhones #stateowned #companies #government #organizations