From the 14th to the 17th of March, visitors to the 21st edition of Expo Revestir will be able to discover Cidade DEXCO, the hub of the Deca, Portinari, Duratex, Castelatto, Ceusa and Durafloor brands, created to present the 2023 launches. blocks, will consist of stands, meeting rooms and spaces for commercial assistance, a studio for creating content and a DEXperience arena, with an exclusive program of talks during the fair.
To create their own city, the Dexco brands sought inspiration in the image of works such as Invisible Cities, by Ítalo Calvino, in ancient Babylon, and even in Wakanda. The forms identified by the Voronoi Diagram, a special type of graphism found in nature, will also be present.
DEXperience, the new relationship program with specifiers, has a platform full of possibilities to assist professionals in the day-to-day of specification, in addition to bringing a program of points and content. What is new for Revestir is the launch of the Online Specification within the platform. Now professionals will be able to make specifications quickly and using all products from our brands in an integrated way and then share them with their customers.
Among the activities promoted for members of the program during the fair, will be exclusive access to the fair with black card, fast track, luggage storage, access to the arena, participation in talks and daily Happy Hours. Professionals also receive catalogs for all brands.
In each booth, DEXperience promotes a QUIZ and the specifiers that answer will earn 10,000 points in the program. By completing every challenge, they will accumulate 60,000 points in the program.
Schedule
The agenda begins on March 14, at 3 pm, with the talk ‘Creators Duratex: Who is behind the new prints on the MDF panels’, led by Maurício Arruda, from Todos Arquitetura; Nathalia Candelária, influencer at Apartamento 203; and Hackathon winners.
On the same day, at 5 pm, the talk ‘Tendências do Morar’ takes place, which presents an exclusive Dexco study. The conversation will be with the Spark Off team, a trend and innovation consultancy, and Mateus Silveira, Head of Design Office Dexco.
On March 15th, it’s time to gather the architect Marcelo Salum and Gisele Simon, Trendhunter from Dexco, to talk about ‘Styling between architecture and fashion’, in a chat hosted by Ceusa.
At 3 pm, the winners of the 2022 Deca Prize will enter the scene for a conversation on ‘Perfect Combinations: The relationships between products, spaces and individuals’. At 5 pm, architect Nildo José, who launches a collection signed in collaboration with Portinari, talks with Patricia Zanivan, Dexco Surfaces Design Office Coordinator, about ‘Brasilidade’.
On March 16th, the theme of the time is ‘Dynamic Colors: Infusion of Colors in environments’, with Mateus Silveira, Head of Design Office Dexco, Bruna Borges, Designer responsible for CMF (Color Material and Finishes) and Ronaldo Ruas, Specialist in Industrial Processes.
At 3 pm, architect Mário Biselli and Gabriel Bertolacci, Director of Castelatto, meet to discuss ‘Trends in Urban Architecture’. At 5 pm, closing the program, the chat brings together Livia Pedreira, president of the CASACOR board of trustees, and Sig Bergamin – who will create the Deca space in the São Paulo edition of the show in 2023 – for the theme ‘CASACOR – Space for Innovation and Creativity’.
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