Country of origin of each material, number of kilometers covered, place of manufacture… By scanning the QR code, the customer will know everything about the product.
The brands of the SMCP ready-to-wear group (Sandro, Maje, Claudie Pierlot, De Fursac) have taken measures to show the ethical quality of their sourcing, reports Le Figaro, Tuesday, February 22. Thus, within three years at the latest, the luxury group will have a QR code affixed to all its clothes. Forty references from each brand will already be equipped with them for the spring-summer 2022 season.
The objective is simple: the customer must be able to know everything about the traceability of the product just by scanning the QR code. The buyer will then be able to know the country of origin of each material used, the number of kilometers traveled or even the place of manufacture of the product. For the project to work, all suppliers must play the game and fill in the data.
Charter of good conduct
« Our suppliers sign a charter of good conduct and we audit them regularly “, explains in The Figaro Isabelle Guichot, Managing Director of SMCP. The group is carrying out the project with the help of a specialized start-up: Fairly Made.
SMCP anticipates. Indeed, environmental labeling could become mandatory within a few years in France and Europe. ” This is a good thing. Consumers demand ethics and transparency “, concludes in the daily Isabelle Guichot.