Consumer exhibits misleading promotions at Sam’s Club

  • The user of the social network explained that the promotion was for a television.

  • According to the invoice you shared In his publication, the product cost him 26,390 Mexican pesos.

  • He explains that he paid the amount and when he went to pick up the product they told him that there was none, so they did not deliver it.

Complaints about misleading promotions or are the main content on social networks. This is the case of a consumer who exhibited the wholesale store Sam’s Club for offering him a promotion that later ended up being a lie, for which he decided to denounce the firm before the Federal Consumer Protection Agency (Profeco).

A new report by We Are Social and Hootsuite reveals that there are currently 4.62 billion network users worldwide, which represents a year-on-year growth of more than 10 percent, which is equivalent to 424 million new users since last year.

Given this data, it is normal for various consumer complaints to be registered in newspapers where misleading does not escape that. According to the definition of experts, misleading is one that presents false statements about a product or service that it promotes, with the intention of capturing a large number of consumers, until they become loyal to their brands.

According to data from Statista, 56.4 percent of users who register on the Internet around the world express concern about not knowing what is true and what is not, so these data reveal that at least we have all been victims of misleading or fake news, regardless of the medium of dissemination. Thanks to digital platforms, today we can realize that there is a large amount of misleading in the world.

This is how misleading promotions are at Sam’s Club according to consumers

Through his account on the social network Twitter, a consumer from the wholesale store Sam’s Club exhibited the firm after offering him a promotion despite charging him, the brand did not give it to him.

The user of the social network identified in it as @RadgeBoosky explained that the promotion was for a television that cost him according to the invoice he shared. in its publication 26 thousand 390 Mexican pesos.

He also explains that he paid the amount and when he went to pick up the product they told him that there was none, so they did not deliver it.

Given his annoyance at the deception of the brand, the consumer decided to report his case digitally to the Profeco Twitter account. Let us remember that in Mexico, Profeco is the entity that regulates this type of consumer crime. According to Federal Consumer Protection Law, which grants powers to Profeco to “initiate a Proceeding for infractions of the law on , in accordance with articles 1, 6, 13, 24, sections I and XX, 32 and 123 of the law in question”.

It is not the first time that consumers report a brand to Profeco for misleading , let us remember the case of a Burger King client who also went to his Twitter account to expose the fast food brand to the agency for not selling the same product that it presents in its images. alson happened with some clients of the BBVA Mexico bank who were exposed on Twitter for offering misleading for one of their promotions with Amazon.

This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story.; however, so far it has not been received. The note will be updated in case of a response.

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