The company also intends to rely on the “success of its themed cruises“.
Zumba, chocolate… the variations are numerous, without forgetting Golf ! The company has been named the official cruise line of the Ryder Cup 2023. She launched a new formula Cruise & Golf which allows small ball enthusiasts to test themselves on 3 or 4 courses during a one-week stay.
Another string to his bow: the development of the MICE offer. “After two events marked by covid, companies want to find original places to bring their teams back together. Costa meets this need by combining entertainment, gastronomy and on-board seminar venues.“explains Aurélie Soulat.
To meet demand, the MICE team is expanding with a person dedicated to coordinating MICE groups and clients.
Finally, to put all its chances on its side, Costa Cruises continues to maintain the link with distributors. A roadshow organized throughout France will make it possible to meet themwithout forgetting the Costa Academy which returned for its 2nd season.
“There is a renewal within the agencies, and new employees need to be trained. Even those who were experts need to find the reflexes after the covid period. And if we are present at the IFTM it is also for that“concludes Aurélie Soulat.