Costaneira Black: after 74 years, a new story

2023-10-11 14:33:32

A long story, but one that still has new chapters in store. The store Costaneiraof New Hamburgwas renewed by inaugurating this Tuesday, 10th, the new Black Store of State. Black Stores they are exclusive spaces, showcases where the protagonism of national ceramic tiles is only for the Decortilesa brand that is part of this story with a close partnership and ties that go beyond commercial.

Photo: Renan Constantin

“My story in Costaneira began 12 years ago. When I arrived, Decortiles and Costaneira already had a relationship of partnership and friendship. Still, I missed having brands closer to our portfolio. I received recognition from commercial and marketing director Rogério Longoni, who already served us, and what we built together was very beautiful. These bonds were strengthened a lot because of people, because no one relates to a logo on the wall, it’s from person to person”comments Caroline Müllerpresident from Costaneira.

And from this desire to be even closer was born Costaneira Black. The store is cozy and all instagrammable – when the scenes are worthy of a photo for social media –, it is located in a mall dedicated to the architecture segment, and was prepared to receive architects for high standard service.

Photo: Renan Constantin

Os ceramic tiles They are displayed in areas with panels that allow products to be paged, and the space also features complementary items, such as crockery and metal, all to enrich the experience of being in the store. With the functional kitchen, welcoming becomes, in fact, a reality; the toilet is also a showcase with decorated, displayed and applied products.

“The store is beautiful and pleasant! It was a very well thought out project and everything came together to make it happen in the best way possible. Long-term planning with full support from Decortiles, who spared no effort to make everything work out. Our expectations were not only met but exceeded”ends Caroline.

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