Criticism of Vilnius advertising did not change the plans: look at what short videos are already shown to foreigners Business

Shorter entries for foreigners

Dovilė Aleksandravičienė, head of the Vilnius tourism and business development agency “Go Vilnius”, which created the campaign, claimed that 60% of people in Vilnius do not know about the new campaign. UK and 40% of the German population, and of those who do, a quarter only know the name.

Some of them associate Lithuania with the following concepts: “Russia”, “Eastern Europe”, “poor, unknown country”.

So in this “Expectations vs. Reality” (lit. “Expectations and reality”) advertising aims to refute existing stereotypes.

UK and German residents will see the ad for 2 months. Is it being considered to direct it to residents of other states as well, 15min “Go Vilnius” did not respond. However, they later released a report stating that the news about the Vilnius campaign is spreading beyond the two target markets – the news has already reached Southern Europe, Australia, and Hawaii.

Advertising includes short videos, online banners and outdoor advertising in major London Underground stations (269 locations): Waterloo, Victoria & Liverpool and others.

It is true that outdoor advertisements do not display videos, but visuals.

Lukas Balandis / BNS photo/New international Vilnius marketing campaign “Expectations vs. Reality” presentation

D.Aleksandravičienė also emphasized the fact that the long video lasting more than one and a half minutes is not shown on paid channels abroad. Foreigners see shorter videos of 6, 15 and 30 seconds on the Internet.

Here you can see a few of them.