Cycling. Made In Jura creates a yellow tide on the Tour

2023-07-22 11:18:53

Events. Made In Jura, an association created by the Departmental Council of Jura whose objective is to highlight the know-how of the territory, offered itself great visibility on Friday July 21, 2023 during the 19th stage of the men’s Tour de France with a course completely traced on the roads of the department. The structure distributed 5,000 yellow t-shirts and caps with the logo of the structure, as well as several hundred flags to the spectators, learned SportBusiness.Club. The effect was striking in the climb of the Côte d’Ivory, located 30 kilometers from the finish. A very large part of the public was dressed in yellow. However, the logo and the name of “Made In Jura” were difficult to identify on the TV images. Damage.

© SportBusiness.Club July 2023

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