Cystic Fibrosis NZ Pop-Up Store: Cannes Air Jars

Cystic Fibrosis NZ’s Innovative ‘Air For all’ Campaign: A Breath of Fresh Fundraising

Cystic Fibrosis New Zealand (CFNZ) is taking an unprecedented approach to fundraising with its ‘Air for All‘ campaign, launching a pop-up store in Britomart to sell jars of air. this unique initiative aims to capture the attention of New Zealand’s marketing and advertising industry, inviting them to support Kiwis living with cystic fibrosis (CF) by purchasing specially curated air from Cannes. The proceeds will directly fund vital support services, advocacy, and grants for the CF community.

The ‘Air For All’ Pop-Up: A Creative Fundraising Concept

Hoping to resonate with those who appreciate creativity and novel ideas, Cystic Fibrosis NZ launched its ‘Air for All’ store in Britomart on May 15 2025.The store, open through May 18 2025, offers jars filled with air from Cannes, France, known for its fresh, coastal atmosphere.Each jar is sold to raise funds and awareness for CFNZ’s initiatives.

The pop-up store is located at 52 Tyler Street, Britomart, Open:

• thursday – Saturday: 10am – 6pm
• Sunday: 10am – 2pm

For those unable to visit in person, jars can also be purchased online at shop.cfnz.org.nz.

Why Jars of Air? Understanding Cystic Fibrosis

Cystic fibrosis affects approximately 600 New Zealanders, making it the country’s most common life-shortening genetic condition. The disease causes a buildup of thick, sticky mucus in the lungs and other vital organs, leading to breathing difficulties. For individuals with CF, every breath is a conscious effort, highlighting the stark contrast with the ease of breathing most people take for granted.

Did You Know? Life expectancy for people with cystic fibrosis has significantly increased over the decades due to advancements in treatment and care. In the 1950s, most children with CF did not live to attend elementary school. Today, many people with CF live into their 30s, 40s, and beyond.

The Impact of Your Purchase

Each jar of air purchased contributes directly to CFNZ’s ability to provide essential services. These services include:

• Social Worker Support: Providing emotional and practical support to individuals and families affected by CF.
• Advocacy: Working to improve policies and access to care for those with CF.
• Grants: Offering financial assistance to help cover the costs of medical equipment, treatments, and other essential needs.

Global Perspectives: Cystic Fibrosis Initiatives Worldwide

The “Air for All” campaign draws parallels with global efforts to raise awareness and funds for cystic fibrosis. Globally, organizations employ innovative campaigns to highlight the challenges faced by individuals with CF. For instance, the Cystic Fibrosis foundation in the United States leverages celebrity endorsements and large-scale fundraising events to drive research and improve care standards. In Europe, collaborative efforts across multiple countries pool resources to accelerate drug development and refine treatment protocols. These international initiatives underscore the importance of community support and creative fundraising strategies.

Pro Tip: Consider setting up a recurring donation to CFNZ or your local cystic fibrosis institution. Even small monthly contributions can make a significant impact over time.

The Science of Clean Air: Why Cannes?

the choice of Cannes as the source of the air is deliberate.Cannes, located on the French Riviera, is known for its clean, coastal air, offering a symbolic contrast to the breathing difficulties experienced by those with CF.The air is triple-purified before being carefully packaged and transported to New Zealand, ensuring its quality and symbolizing the preciousness of each breath.

Future Trends in Fundraising for Genetic Conditions

The “Air For All” campaign could signal future trends in fundraising for genetic conditions. Here are several potential directions:

• experiential Fundraising: Creating immersive experiences that allow donors to understand the challenges faced by those with genetic conditions.
• Digital Collectibles: using NFTs or other digital assets to raise funds and engage a broader audience.
• Personalized Campaigns: Tailoring fundraising efforts to specific individuals or families, allowing donors to directly support those in need.

The Role of Technology in CF Care and Fundraising

Technology plays an increasingly vital role in managing and treating cystic fibrosis. Advances in telehealth, remote monitoring, and wearable devices enable healthcare providers to track patients’ conditions in real-time, facilitating timely interventions and personalized care plans. Furthermore, digital platforms and social media are instrumental in raising awareness and connecting individuals affected by CF, fostering a sense of community and support. The integration of technology not only enhances the quality of care but also opens new avenues for fundraising and donor engagement.

Did You Know? Several apps are designed to help people with cystic fibrosis manage their daily treatments, track their lung function, and connect with others in the CF community.

Data and Statistics: The Ongoing Fight Against CF

Recent data underscores the ongoing need for support and research in the fight against CF:

• The median survival age for people with CF continues to increase, but significant disparities exist based on access to care and genetic mutations.
• Research into gene therapies and personalized medicine holds immense promise for improving outcomes and potentially curing CF in the future.
• The financial burden of managing CF can be substantial, highlighting the importance of financial assistance programs and community support.

Area of Support	Description	Impact
Social Worker Support	Emotional and practical assistance to individuals and families.	Improved mental health and coping strategies.
Advocacy	Efforts to improve policies and access to care.	Enhanced healthcare services and patient rights.
grants	Financial assistance for medical equipment and treatments.	Reduced financial burden and improved quality of life.

What other creative fundraising ideas could help support people living with cystic fibrosis?

Frequently Asked Questions (FAQ)

What is cystic fibrosis?

Cystic fibrosis is a genetic condition that causes thick, sticky mucus to build up in the lungs and other organs, making it tough to breathe.

How does the ‘Air For All’ campaign help?

The campaign raises funds to support CFNZ’s services, including social worker support, advocacy, and grants for individuals and families affected by CF.

Where can I buy a jar of air?

You can purchase a jar at the pop-up store in Britomart or online at shop.cfnz.org.nz.

How can I further support Cystic Fibrosis NZ?

Besides purchasing a jar of air, you can make a donation, volunteer your time, or raise awareness about cystic fibrosis through social media and community events.

What are the potential long-term effects of the “Air for All” campaign on CFNZ’s fundraising strategies, given the positive feedback and initial success?

Archyde Interviews: Air for All Campaign – A Breath of Fresh Fundraising with Isabella Rossi, CFNZ Advocate

Welcome to Archyde News. Today, we have a special guest, Isabella Rossi, a dedicated advocate for cystic Fibrosis New Zealand (CFNZ). Isabella, thank you for joining us.

Isabella Rossi: Thank you for having me.It’s a pleasure to be here.

Archyde: The “Air for All” Campaign: A Novel Fundraising Approach

archyde: CFNZ has launched a truly unique fundraising campaign, “Air for All.” can you explain the core concept and the inspiration behind it?

Isabella Rossi: Certainly. “air for All” is our pop-up store in Britomart, selling jars of air sourced from Cannes, France. The idea is to draw attention to the daily challenges faced by individuals with cystic fibrosis, where every breath is a conscious effort. By selling “fresh air” – a commodity most of us take for granted – we aim to raise awareness and vital funds.

Archyde: Why Cannes specifically? what makes that location special?

Isabella Rossi: Cannes is known for its clean coastal air,representing the quality of air and the ease of breathing that people with CF struggle with daily. The clean air of Cannes offers a powerful symbolic contrast and highlights the importance of this fundraising appeal.

The Impact and Future of Fundraising

Archyde: The funds raised will support crucial services. Could you elaborate on how donations translate into tangible benefits for the CF community?

isabella Rossi: Absolutely. The money goes directly into providing social worker support, acting as advocates, and grants. Social workers provide emotional and practical help, advocacy fights policy battles, and grants make sure people can afford life-saving equipment and help. These resources contribute substantially to improving the quality of life for those living with CF.

Archyde: Looking ahead, do you see “Air for All” as a potential model for future fundraising efforts, and what trends are you most excited about?

Isabella Rossi: We hope it sets an example. Experiential fundraising, like our pop-up, offers donors a tangible connection to the cause. We’re also exploring digital collectibles and personalized campaigns,which could allow donors to support individuals directly,creating a deeper connection for a greater impact.

Technology,Collaboration,and Global Impact

Archyde: How does technology currently support individuals with Cystic Fibrosis,and how is it helping the fundraising efforts?

Isabella Rossi: Technology is ever-increasing. telehealth and remote monitoring help monitor conditions in real-time,which is a huge factor in CF care. Digitally, platforms, and social media are crucial to raise awareness about CF and connect people in the CF community.

Archyde: In terms of global initiatives, how does CFNZ collaborate with other organizations worldwide?

Isabella Rossi: We draw some inspiration from international efforts, like the Cystic Fibrosis foundation in the United States and various European groups. we’re always collaborating to share best practices and support drug growth. Working together magnifies our impact.

Call to Action and Future Directions

Archyde: For our readers who want to support CFNZ, where can thay go, or what can they do?

Isabella Rossi: They can buy jars of “Air” pop-up at 52 Tyler Street, Britomart, until Sunday. They can also purchase online at shop.cfnz.org.nz. Donations are greatly appreciated, as are volunteers. Plus, just raising awareness on social media really supports our goal.

Archyde: Isabella, what other creative fundraising ideas could help support people living with cystic fibrosis?

Isabella Rossi: We’re working on events, which could be sporting events or concerts. Also, we are looking into incorporating gaming, art, or music, and even partnerships with local businesses in New Zealand.

Final Thoughts

Archyde: Thank you, Isabella, for sharing your insights and shedding light on this vital cause. It’s clear that the “Air for All” campaign is not just about fundraising; it’s about driving understanding and support.

Isabella Rossi: thank you for the opportunity. Every breath matters, and every contribution makes a difference.