2023-07-18 09:55:04
Dacia increased its share of European sales to individuals reaching second place in the manufacturer rankings during the period, a first in its history, with 8.4%.
Dacia, the low-cost brand of the Renault group, announced Tuesday a significant increase in its sales, of 24.2% over the first six months of the year, driven by the success of its four main models.
The Dacia range, of which several vehicles such as the Sandero city car enjoy strong popularity, sold 345,432 units between January and June, compared to 277,885 units over the same period in 2022, even as the market continues to be affected by the pandemic. of Covid and component shortages.
The four main models in the range all recorded growth in the first six months of the year.
+130% for the Jogger
Sales of the Jogger hybrid-powered family station wagon jumped 130% and represent more than one in four customer orders, while sales of the Spring, made in China, one of the most affordable electric models on the French market, increased by 38% and those of the Sandero city car by 24%.
“We expect to continue to take our share of the electric vehicle market with the Spring model in the coming months,” Xavier Martinet, Dacia’s marketing, sales and operations director, said in a conference call with reporters, adding that the brand did not plan to lower its prices, but would maintain an affordable price-performance ratio.
Xavier Martinet, however, indicated that demand was weaker in most countries, citing in particular concerns about mortgages in the United Kingdom or exchange rates, which translate for many customers into questions about the options that are available. offer to them.
“This is where Dacia can be a very interesting alternative,” he said.
Dacia, a Romanian manufacturer acquired by Renault in 1999, increased its share of European sales to individuals, its main segment, reaching second place during the period, a first in its history, with 8.4%.
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