2023-12-29 10:10:22
Tiphaine Dubuard / Photo credits: SPENCER PLATT / GETTY IMAGES NORTH AMERICA / Getty Images via AFP
The furniture sector in France is experiencing a small earthquake. While the Habitat brand has just been placed in liquidation, the entire sector is seeing its sales slow down, as consumers change their habits. It’s time for renewal for the remaining actors.
Habitat will not have succeeded in saving the furniture. The furniture company, with 25 stores and more than 300 employees, has just been placed in liquidation. Before her, the same fate had been reserved for the Made.com brand. For the furniture sector, 2023 ends badly. In France, the market has lost 3 to 4% of its value this year. The cause: inflation, but also changes in consumer habits.
“We can clearly see that in this reorganization of the furniture market, there are people who are doing well and who have concepts that are in tune with our times and there are other players who are not quite modernized”, judges Christophe Gazel, general director of the institute for prospective and furniture studies, speaking to Europe 1.
Brands looking for renewal
According to the latter, other brands could soon encounter difficulties. In particular the brands which have not renewed themselves sufficiently.
This need to reinvent oneself, the Ikea group understood this perfectly by opening its first second-hand store three years ago. Second-hand furniture which allowed it to significantly increase its turnover this year.
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