“Central Retail” Thailand’s large retail business spearheading business of “Central Group” of the Chirathivat family under the leadership of the 3rd generation “Thos Chirathivat” Along with professional warlords join forces to drive business for hundreds of thousands of millions of baht!
with Yon Phokasub in charge of Central Retail Corporation Public Company Limited or CRC or “Central Retail” Leader in the retail market with growing business spread in major cities in many countries. Divided into retail brands and more than 3,600 leading stores in Thailand, Vietnam and Italy, occupying a total sales area of 3,261,574 square meters and plazas with a total leasable area of 712,521 square meters.
however “Central Retail” It operates in 3 countries: Thailand, Vietnam and Italy. It operates in 5 main business segments: Food, Fashion, Hardline. property group and the Health and Wellness group
Each business segment has different retail brands. which sells a variety of products in a variety of channels in 2022 “Central Retail” has created many phenomenal successes and constantly expanding business fields
today will invite “Insights into the numbers” Interesting. “Central Retail” No. 1 retailer in Thailand that many people may not know before
In 5 main business groups, Food, Fashion, Hardline Property and Health and Wellness There are a total of 32 brands in the group, consisting of
· Food group
Selling consumer goods under a variety of retail brands Completely responding to the needs of consumers such as Tops, Tops Food Hall, Tops Fine Food, Tops Club, Family Mart, Matsumo. To Kiyoshi, Go! Hypermarket, Lanshi Mart and Mini Go (go!)
· Fashion group
covering from luxury brands to everyday brands Completely fulfilling all fashion needs such as Central Department Store, Robinson Department Store, Supersports, Central Marketing Group and Rinascente Department Store.
· Hard line group
Selling products that meet the needs of all matters related to the house. Composed of electronic products construction materials and equipment home decor items DIY products (DIY)Stationery office supplies and electronic books (e-Book) under retail brands such as Thai Watsadu, BNB Home, Auto One, Go! Wow, Power Buy, Go! Power, OfficeMate, B2S, Map and Nguyen Kim
· Property group
Leader in shopping center business by managing retail brands such as Robinson Lifestyle Mall, Tops Plaza and Go! Vietnam(GO!)
· Health and Wellness Group
is the newest business group that has just launched recently, focusing on selling products to meet all health needs of people and pets. with a variety of quality products with experts on hand to give advice It is another option for sustainable good health. There are store brands such as Tops Care, Tops Vita and Pet&Me.
“Central Retail’s business potential with a wide variety of products and services Including a convenient seamless omni-channel platform. covering all lifestyles of consumers Create a competitive advantage over competitors. Reflected from the proof of sustainable growth of affiliated businesses.
Central Retail is ready to move towards sustainable growth alongside Thai society. And take care of customers, partners, alliances, surrounding communities, ready to focus on developing new things. To meet the needs and deliver the best experience to consumers continuously
for 12 highlight brands, emphasizing Central’s leadership in all product and service groups. Retail for a long time, consisting of
• Tops 26 years
Leader of premium supermarket business under Tops, Tops Food Hall, Tops Fine Food and Tops Club brands. There are currently 293 branches.
• Central Department Store 75 years
The leader of the luxury department store business There are currently 24 branches.
• Robinson Department Store 43 years
A shopping destination that answers all needs There are currently 51 branches.
• Central Marketing Group 72 years
Distributor of fashion products and international beauty products Manage more than 43 brands of products in the form of stores and product counter There are currently 2,436 branches.
• Supersports 25 years
The number one sports goods and equipment store in Thailand. There are currently 97 branches in total.
• Rinascente department store (RINASCENTE) 157 years
luxury department store Number 1 in Italy covering major cities such as Milan and Rome There are currently 9 branches.
• Thai Watsadu 12 years
Leading retailer of building materials and complete home furnishing products There are currently 65 branches.
• Power Buy 26 years
Leading retailer of electronic products, IT products, mobile phones and various gadgets There are currently 129 branches.
• B2S 22 years old
book business leader and the largest stationery in Thailand There are currently 145 branches.
• Office Mate 28 years
Thailand’s leading retailer of IT office equipment, furniture and business products.Currently, there are 78 branches and 55 OfficeMate Plus franchise branches, totaling 133 branches.
• Robinson Lifestyle Mall 12 years
The leader of the shopping center business that targets the family market and the center of comprehensive livingThere are currently 27 branches.
• GO! 12 years
A leading lifestyle shopping center managed by Central Retail Vietnam and has been trusted by Vietnamese customers continuously. There are currently 39 branches.
It can be seen that “Central Retail” never stops in business development to move forward in the future. Until being accepted by many countries around the world Reinforcing success from management With awards of pride from leading institutions both in Thailand and abroad This is a testament to the success of the leading retail business of Central Retail and its affiliates as well.
every challenging step to the goal of success Guaranteed by awards throughout the year 2022
Central Retail won 25 awards, reflecting its strength in business management, for example:
– Global Best Employer Brand Awards 2022 by The Employer Branding Institute and World HRD Congress
– The Global CSR & ESG Awards 2022 by The Pinnacle Group International, Singapore
– Thailand Corporate Excellence Award 2022 in Marketing Excellence by Thailand Management Association (TMA)
– รางวัลAsian Excellence Awards2022; Asia’s Best CEO, Asia’s Best CFO, Asia’sBest CSR, Best Investor Relations Company, and Best CorporateCommunicationsโดยCorporate Governance Asia
– Luxury Retail CEO award by International Finance
– Being selected as a member of the Dow Jones Sustainability Indices: DJSI for the year 2022 in the Emerging category. Markets rated Top 3 of DJSI’s retail sector out of 476 assessed companies worldwide.
while the business group under the Central Retail Group received 23 awards, being an important force in creating growth, such as
– B2S, Central Marketing Group, Robinson Department Store : Best Employers Thailand Award 2022 by Kincentric Thailand
– Tops : Supermarket of the Year and Omnichannel Strategy of the Year by the Retail Asia Awards 2022
– Office Mate: Best Thai Franchise of the Year Award, Franchise of the Year 2022 and Best Innovation Franchise Award by the Department of Business Development. Ministry of Commerce
– Central Department Store: Award 2022 Thailand’s Most Admired Brand and “Brand Maker Award” by Brandage magazine
“Insights into the numbers” reflects the success and determination in business operations of “Central Retail” with a scripture “Customer-centered” Makes Central Retail the largest retail champion in Thailand. And a world-class retail leader who never stops developing business to grow sustainably.