The Ministry of Culture, Sports and Tourism decided to produce a sign language interpretation symbol system to celebrate the ’27th Day of the Deaf’ on the 3rd and spread it together with Samsung Electronics.
The Digital Communication Team of the Spokesperson Office of the Ministry of Culture, Sports and Tourism announced on the 2nd that it had designed and distributed the first dedicated emblem to inform the Korean sign language interpretation service.
In addition, Samsung Electronics’ ‘Bespoke Jet AI’ stick cleaner and ‘Bespoke Jetbot AI’ robot vacuum cleaner’s packing boxes, as well as the Ministry of Culture, Sports and Tourism headquarters, affiliation, and related public agency promotional materials can be checked immediately for sign language interpretation.
The official language of the deaf in Korea is Korean sign language, and since Korean is a second language for the deaf who think and communicate in Korean sign language, it is inevitable to have difficult Korean subtitles or complicated reading comprehension.
However, most of the publicity materials are also produced centering on the blue people, so it is practically inconvenient for some deaf people to get all the information.
Accordingly, the Ministry of Culture, Sports and Tourism created the emblem for the first time so that among the numerous QR codes around us, deaf people can easily check the QR code that provides sign language interpretation service.
In particular, the emblem design was participated by the deaf emoticon artist Koo Kyung-seon as a talent donation, and the final design was selected by the deaf through a survey conducted by the Korea Association of the Deaf.
In addition, in order to expand the provision of sign language interpretation videos for the deaf in various promotional materials containing cultural and art-related viewing information, such as exhibitions and performances, this emblem design is distributed to the Ministry of Culture, Sports and Tourism headquarters and affiliated and relevant public institutions for ‘Meet the Sign Language’ marketing. project is also under way.
First of all, the National Museum of Korea is the first to participate in the ‘Meet Sign Language’ project to improve information accessibility for the deaf by putting an emblem on the QR code that provides sign language images.
The Central Museum plans to apply this emblem to the QR code that provides sign language interpretation videos to the permanent exhibitions ‘Room of Thought’ and ‘Greek Helmet Donated by Sohn Kee-chung’.
In addition, affiliated institutions such as the National Museum of Modern and Contemporary Art, Seoul Arts Center, and other public institutions are expected to use the ‘Meet the Sign Language’ emblem a lot in promotional materials such as exhibition and performance guide covers, posters and booklets.
Meanwhile, among companies, Samsung Electronics is participating in this project.
Samsung Electronics has taken the lead in increasing accessibility for deaf customers by operating a sign language counseling center and introducing sign language counseling services to online and offline stores.
And from the end of June, Samsung Electronics ‘Bespoke Jet AI’ stick vacuum cleaners and ‘Bespoke Jetbot AI’ robot vacuum cleaners sold on the market have QR codes that provide sign language interpretation videos. ‘Meet Sign Language’ ‘ The emblem will be applied.
The Digital Communication Team of the Ministry of Culture, Sports and Tourism produced a campaign video to enhance social participation in the sign language service through online events.
Deaf actor Lee So-byeol, who is the SNS ambassador for ‘Meet Sign Language’ and appeared in the tvN drama ‘Our Blues’, Kim Min-jae, a sign language interpreter who received attention as a sign language interpreter for BTS performances, and Ko Eun-mi, a sign language interpreter for a briefing by the Ministry of Culture, Sports and Tourism, campaign. participated in the video.
In addition, to encourage social participation and spread of the Korean sign language service, an online event will be held with Samsung Electronics to present emblem design badges to the public.
The emblem of ‘Meet Sign Language’ is the Ministry of Culture, Sports and Tourism (https://www.mcst.go.kr)and Korea Association of the Deaf(http://www.deafkorea.com/sub_pubsign/culture.php), anyone can use it.
In addition, we plan to actively promote social dissemination by promoting the emblem in the ‘State Council Meeting and Ministries Briefing’ within the ‘Korea Policy Briefing’ (briefing room/briefing materials), a pan-governmental channel frequently used by the deaf.
Kang Jeong-won, a spokesperson for the Ministry of Culture, Sports and Tourism, said, “As a ministry in charge of Korean sign language, the Ministry of Culture, Sports and Tourism planned the ‘Meet Sign Language’ project in the hope that the culture of providing sign language interpretation services would spread further throughout society as well as in the public domain.”
He added, “Through this emblem design, I hope that more deaf people can get closer to the culture and pay more attention to information services through the sign language of the Qing people.”
“We expect all customers to enjoy and enjoy Samsung Electronics’ diverse products and functions,” said Lee Bo-na, vice president of Samsung Electronics’ home appliance division. We will continue to do our best to make it happen.”
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