Deutsche Bank’s embarrassingly hilarious PR glitch during Frankfurt’s cup final – A lesson in crisis management

2023-06-04 20:45:23

Well intentioned, but… Embarrassing PR glitch by Deutsche Bank!

Eintracht’s stadium sponsor congratulated the Frankfurt final losers on their own Facebook page on their cup victory.

Deutsche Bank Post Office

Photo: Private

Deutsche Bank posted a jubilant photo of Kamada and Lenz, writing: “You are our cup heroes! Craziness! Eintracht Frankfurt is the cup winner in 2023 and Frankfurt is upside down once more. Our warmest congratulations.”

It’s just stupid that Eintracht lost 2-0 to Leipzig in Berlin… And thus missed the next cup win following 2018 to say goodbye to coach Oliver Glasner (48).

The post has since been deleted from the Facebook page. However, it can still be seen on the bank’s website.

Deutsche Bank immediately contacted BILD and took the faux pas with humor: “The wish was more the father of the idea here ???? A technical glitch led to this wrong post. We apologize for this. And of course we congratulate RB Leipzig on winning the cup!”

This is how you deal with mistakes.

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

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