Reaching five years in Mexico, DiDi Préstamos has crossed 50 million issued credits, shifting the average credit line from roughly MX$730 at the end of 2021 to more than MX$5,400, Mobile Time Latinoamérica reported.
Credit Issuance and User Metrics Grow Since 2021 Launch
- Total credit issuance surpassed 50 million transactions across Mexico since the 2021 launch.
- Average credit lines expanded from MX$730 in late 2021 to more than MX$5,400.
- Retention remains steady, with 49% of users who opened a credit line in the launch year still using the platform.
When DiDi launched Préstamos in 2021, the company expanded its existing ride-hailing and food delivery footprint into a broader superapp strategy. To determine credit eligibility, the platform analyzes user interactions within the application to assess repayment capacity and establish credit limits.
The financing network extends to 200,000 drivers and delivery workers who utilize the app to fund vehicle upkeep, bridge cash flow gaps, and manage daily earnings. Beyond gig workers, consumer surveys show that 25% of respondents rely on DiDi Préstamos as their exclusive source of personal credit.
More than half of surveyed users turn to the platform to handle unexpected expenses. Among those reasons, family or pet medical emergencies account for 57%, home or car repairs represent 27%, and debt consolidation makes up 25% of applications.
Loan Amounts and Seasonal Demand Drive Application Volumes
Requested amounts typically range between MX$4,000 and MX$20,000, with over 70% of respondents securing loans one to three times annually. October and November consistently generate peak application volumes, driven by discount seasons, year-end financial planning, and anticipated seasonal bonuses.
Gender distribution across the portfolio remains balanced, with women receiving 49% of the issued credits and men holding 51%. Demographic trends show higher application rates among men under 30, whereas women outpace men in loan applications past that age threshold.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
