Technologies have long been at the service of fashion to help it increase your community and at the retain but also to offer client experience of a new kind.
This will happen in the near future through further exploration of metaverses, more connected shops and hyper-personalization.
In any case, this was revealed a recent report presented by McKinsey and The Business of Fashion. The Dior Beauty brand has already taken a step towards these new challenges by launching the very first luxury campaign on WhatsApp in partnership with one of its global ambassadors, Jisoo.
Simple and accessible, the concept has enabled as many people as possible to access personalized content behind the scenes of Jisoo’s role as ambassador, on the brand and on the product at the center of this innovative campaign: the new Dior Addict Shine lipstick. The campaign was accessible through the luxury house’s Instagram Stories through which Jisoo directly invited users to join its “exclusive whatsapp group”.