2023-06-20 20:33:15
A major player in Moroccan tourism, Royal Air Maroc invests to promote national destinations
On the eve of the 2023 summer season, Royal Air Maroc (RAM) is joining efforts to promote Morocco as a destination and is launching the international campaign “Morocco Smiles to You”, said a press release from the Moroccan company on Tuesday. civil Aviation.
Supported by significant media deployment, this campaign aims to promote the Moroccan destinations served by the Company connected to its main markets in Europe, Africa, the Middle East and America.
It supports the deployment of a high-intensity air program, preparing for a summer season that promises to be exceptional, by connecting Morocco to more than 90 destinations.
The creative concept “Morocco Smiles to You” is expressed in a dozen visuals that reveal the natural, cultural and human diversity of Morocco. On each poster, an emblematic site is highlighted, on which is superimposed a face addressing a broad smile to the viewer. The casting choice and styling embody the youth and modernity of the country while celebrating the richness of its traditions.
All the visuals highlight the reinforcement of the company’s point-to-point lines connecting Moroccan destinations (Agadir, Marrakech, Ouarzazate, Al Hoceima, Nador, Tangier, Dakhla, etc.) to international cities.
While giving it the means to regain its market share, this campaign allows Royal Air Maroc to renew close ties with world travellers. More than an ephemeral escape, the Company promises unique moments of sharing in Morocco and an unforgettable life experience.
“This is a strong message that Royal Air Maroc is sending to the world, capitalizing on the positive image reinforced by the performance of the Atlas Lions during the World Cup. With “Morocco Smiles to You”, we display the face of a smiling people, rich in its ancestral values: openness, hospitality, generosity, tolerance… Flag bearer of the Moroccan flag in the field of air transportRoyal Air Maroc is also the guarantor of these values of which all Moroccans are the ambassadors and which have conquered the world”, says Mr. Hamid Addou, Chairman and CEO of Royal Air Maroc (RAM), quoted by the press release.
By investing heavily in promoting the country’s image, RAM confirms its role as a major player in the service of national tourism. The Company capitalizes on the partnership signed in 2022 with the Moroccan National Tourist Office to strengthen the promotional and commercial synergies of the two institutions and develop new markets.
In order to reach the greatest number of customers, Royal Air Maroc has relied on a powerful 360° campaign, favoring dynamic media, large format displays, video and digital screens, as close as possible to targets, in city centers. , public transport (subways, buses, trams, stations, etc.), malls, etc. It is also massively rolled out through social networks, through content activations and interaction with Internet users.
Initially initiated in several cities in France, the leading market for Destination Morocco, through more than 2,000 billboards, the campaign continues to be deployed in 16 other countries: Italy, Spain, Portugal, Belgium, Netherlands, England, Germany, Turkey, Tunisia, Mauritania, Ivory Coast, Burkina Faso, United Arab Emirates, Israel, Canada, United States. It is also available at various trade fairs, such as recently at the Arabian Travel Market in Dubai.
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