Carrefour, Leader Prix… More and more brands are conducting experiments in virtual worlds. Should this be seen as a new sales channel? Not only.
After Carrefour, the Casino group unveiled in February a first illustration of its ambitions in the metaverse with a gaming experience (created by the agency Bem.builders) for customers of its Leader Price brand in the virtual world of The Sandbox. Brands in the fashion or luxury sector as well as in the food or automotive sectors have been taking a close interest in the metaverse, a veritable viral phenomenon for some time now. But what are we really talking about?
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“The metaverse as it is fantasized in the film Ready Player One doesn’t exist yet, we currently have a galaxy of virtual worlds – some have been around for almost 20 years, including MMORPGs [jeux de rôle en ligne massivement multijoueurs]– independent of each other. What is new are the possibilities offered by the blockchain, which could allow users to own certain