“Don Quixote”, a well-known chain store in Japan, is the first choice for many Taiwanese to go shopping in Japan. In recent years, “Don Quixote” has also expanded its overseas store plan to Taiwan, and also has a branch in Taiwan. However, the company announced yesterday (16th) without warning that it will replace its penguin-shaped mascot ドンペン in the near future, and replace the original penguin with a new version of the mascot “ド情ちゃん” inspired by the katakana “ド”. However, as soon as the news of “Penguin being retired” came out, it immediately ignited the anger of consumers, forcing Don Quixote to quickly issue an apology statement within 7 hours, saying that the original penguin mascot would still exist and would not be “retired.” .
On the 16th, Don Quixote made a major announcement on the official Twitter and wrote, “The company will replace the mascot Donpeen with Doqing ちゃん, please support Doqing ちゃん in the future.” According to the announcement, the original The penguin mascot will be replaced. The new mascot is a black katakana with humanoid arms. It looks less cute than the previous penguin, which makes consumers dumbfounded.
As soon as the announcement of the mascot replacement came out, consumers in Japan and Taiwan rebounded. Even Don Quixote did not expect that the new version of the mascot would cause such a rebound from consumers. Later, it was announced twice in the evening of the same day that the Mascot replacement program. Don Quixote wrote, “Since the news of the replacement was announced, we have received many opinions from customers, and we have reconfirmed the deep feelings of customers for ドンペン. Thank you very much. After receiving your opinions, we have carried out internal coordination, and Decided to let ドンペン continue to serve as the mascot”, hoping to calm the anger of consumers who rebounded.