2023-07-18 23:23:50
Last year, I expanded my responsibilities as President and Head of Mobile eXperience at Samsung Electronics to lead the Corporate Design Center. My career as an engineer has taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to dive deeper into how the synergy between design, engineering and research and development can generate transformative experiences. With my fellow designers, I embarked on an in-depth exploration of Samsung’s design strategy to understand our roots and envision our growth.
Different Times, Unchanged Commitment
In 1996, Samsung made a philosophical commitment: “Inspired by Humans, Creating the Future”. This means that our creations are designed with a deep understanding of you, the user, and we maintain an unshakable belief that a people-centric approach is the key to the future.
We feel this even more keenly nearly 30 years later as we contemplate the fluid nature of human interaction. People value experiences over simple achievements, and meaningful connections over raw tech skills. We’ve distilled Samsung’s design philosophy into three Design Identities, each with you at the center: our products must be Essential, Innovative and Harmonious.
Essential design prioritizes clarity of purpose and ease of everyday use. Innovative design emphasizes originality, reflecting purpose in new and distinctive ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with social, environmental and ethical values.
Inspired by Humans, Creating the Future
These three Design Identities are exemplified by our latest hardware and software ecosystem.
For example, consider folding and unfolding a smartphone. Sounds simple. However, this simplicity that people feel is only achieved through a rigorous focus on what is most essential and intuitive. The sleek, minimalist look that houses the hinge’s specialized functionality emphasizes our commitment and the inherent beauty of essential design.
We’ve raised the bar for foldable smartphone ergonomics. A millimeter difference in the thickness of a device might not seem like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It takes skill with passion. When done with excellence, the benefit to people is immense. That’s why we’ve innovated to make our latest foldable devices thinner and lighter than previous generations.
Samsung Galaxy foldables are completed by their users, with their personalized experiences. With our foldable Galaxy devices, your personal expression reaches new levels with a literally flexible camera experience on a Samsung Galaxy. You can capture the perfect angle without using your hands. The enhanced PC-like multitasking experience also raises the bar for productivity. You can work, collaborate, or play while you’re on the go.
The Samsung Galaxy Tab and wearables (wearable devices) are designed in the same spirit. They work harmoniously in an ecosystem that delivers a powerful connected experience, serving as a seamless extension of your needs, priorities, and unique personality.
When we talk about “Inspired by Humans”, we don’t just mean people. We also mean your communities, the environment and the planet. Samsung Galaxy devices are being designed with sustainability in mind for the future, because even the smallest actions can contribute to a big impact, like protecting our planet. When we say “Creating the Future”, it includes our responsibility today to ensure a sustainable tomorrow for future generations.
Our Shared Journey Towards a Better Tomorrow
When design meets technological innovation, it brings new possibilities. With innovative technologies, people can make the most of the present and ultimately create the best possible tomorrow. We invite you to join us at Unpacked as we unveil our latest devices and experiences – inspired by you, created for you.
In a sense, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But that too is just the beginning. Seeing how our innovations integrate into their lives, opening up new opportunities for creativity, productivity or personal expression, will inspire the next steps in our journey. So let’s walk this journey together, leveraging design and technology to create a future that truly reflects you.
Write the 26th of July in your diary!
Galaxy Unpacked
On July 26th, starting at 7:50 am (Brasília time), Samsung will present its next Galaxy Unpacked. You can check out the broadcast of the event, directly from Seoul, Korea, on Samsung.com.br, Samsung Newsroom Brasil and on the official channels of Samsung Brazil in YouTube, TikTok, Twitter, Instagram e Facebook.
And people who pre-register to receive the news will have exclusive discounts* to purchase one of the new devices in the Galaxy line that will be presented during Galaxy Unpacked. Click here to pre-register.
* Complete the complete registration in the form available on the website Samsung.com/br/unpacked and receive a discount of up to R$ 1,200.00 (one thousand, two hundred reais) for the purchase of Samsung products that will be launched on 07/26/2023. The maximum discount (R$ 1,200.00) will be applied if the consumer purchases one unit of each product launched. Consumers registered on the website www.samsung.com.br will be able to carry out a simplified registration (one click). For consumers who opt for the simplified registration, the maximum discount amount will be reduced by half. See participating products and pre-registration discount values in the regulation. Registration can be carried out from 07/06/2023 to 07/25/2023 and discounted purchases can be made in the pre-sale period from 07/26/2023 to 08/27/2023 exclusively on the website www. samsung.com.br and Samsung Application, see the complete regulation at https://www.samsung.com.br/regulamentos/pre-registro-06072023.pdf.
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