Electromobility
Electronics giant Sony is already presenting its second electric car prototype
Sony CEO Kenichiro Yoshida presents the “Vision-S02” electric car at the CES technology fair
© Andrej Sokolow / DPA
In 2020, Sony was the first electrical company to introduce an electric car prototype, the “Vision-S”. Now the Japanese electronics giant has presented a second model at the CES technology fair in Las Vegas. A mobility subsidiary is to be founded in the spring.
Sony is serious about entering the auto business: the Japanese electronics giant has already presented its second electric car prototype at the CES technology fair in Las Vegas. A new mobility subsidiary will be founded in the spring, announced CEO Kenichiro Yoshida on Tuesday. You should consider a commercial launch of the vehicles.
Sony caused a big surprise in Las Vegas with the first prototype two years ago. At that time, Yoshida still explicitly left open whether the vehicle would ever be mass-produced. The prototype at that time is now called “Vision-S01”. The new “Vision-S02” model is a similar-looking but slightly taller compact SUV. Tesla is doing a similar thing with its current tandem of Model 3 and Model Y. The Sony share rose after the announcements by around 4.5 percent.
In the past two years, Sony’s further development of the “Vision” prototype had indicated that it should not remain a mere demonstration project. Work was carried out with Vodafone to integrate it into super-fast 5G mobile communications. Most recently, the partners had a Sony prototype controlled from Tokyo in Aldenhoven, North Rhine-Westphalia.
The shift in the auto business towards electric and connected vehicles opens the door for electronics companies. They have competencies in software and user guidance, are familiar with chips and battery technology. The question is still whether they want to cooperate with established car companies or whether they should compete with them. Tesla was a Silicon Valley pioneer who single-handedly mixed up the auto industry.
Not only Sony is entering the vehicle business
While Sony was the first electronics company to publicly present its own car project, there has been speculation for years about Apple’s plans to bring its own electric car onto the market. So far, we only definitely know that the iPhone company is testing technology for autonomous driving.
Meanwhile, the ambitions of other electronics companies are also growing. LG also presented the vision for an autonomous vehicle in Las Vegas. The Robotaxi concept with the name LG Omnipod should, among other things, be able to be used as an entertainment capsule or mobile office. There have been similar mind games in recent years from Toyota, among others. For the near future, LG showed a vehicle cockpit with large displays. The provider of televisions and household appliances is thus preparing to compete with established automotive suppliers.
Meanwhile, the car company Hyundai wants to outgrow its current core business with robots. Board chairman Euisun Chung said in Las Vegas that robot technology will bring “unlimited mobility of things” with it. Among other things, Hyundai envisions that people could control distant robots in the real world from virtual rooms. At the end of 2020, the group bought the US company Boston Robotics, a pioneer in robots that can move on two or four legs.
The South Korean group is also banking on a future with autonomous vehicles. For example, Hyundai presented a concept for glass mobility capsules for one person at the CES. They should both be on the road alone and be able to be coupled into larger vehicles. The capsules are driven by four compact engine blocks, each with a wheel. These units should also be able to move various other objects, explained Hyundai.