2023-10-28 18:58:00
It costs around 16 euros per month. In the only subscription model to date, the number of advertisements is halved. In addition to the more expensive plan, X also introduced a cheaper $3 version over the weekend with fewer features.
A year ago, Musk bought the short message service Twitter for $44 billion and renamed it X. Ad revenue, which has always been the basis of Twitter’s business, then halved as companies fear a more negative environment for their brands. The tech billionaire is increasingly trying to fill the gap with subscription revenue.
The new subscription tiers were introduced without the ability for existing subscription customers to switch between them without canceling. This function should only follow in a few weeks.
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