Wednesday, August 24, 2022 – 11:38 am
DUBAI, 24th August / WAM / Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, confirmed the success of the 25th edition of Dubai Summer Surprises, which managed to attract 962 brands and 3,257 shops, which indicates the extent of the confidence that partners and store owners place in this event. annual, and what it can contribute to the activation of the markets.
In an exclusive statement to the Emirates News Agency / WAM, he explained that the most important indicators of the success of this course is the contribution of Dubai Summer Surprises to stimulating sales of the retail sector in Dubai, increasing the demand for visiting shopping centers, in addition to the increase in the number of brands and stores that participated in this course. .
He said that “Dubai Summer Surprises” plays a vital role in the development and prosperity of the retail sector in Dubai over the past 25 years, which in turn contributed to strengthening Dubai’s position as a leading shopping destination in the world, pointing out that the summer has become a distinguished period to visit the city to benefit from Special offers and promotional packages offered by partners in various sectors, including hotels, aviation, restaurants, entertainment and retail, and various economic sectors are witnessing active movement, whether directly or indirectly, during the period of organizing Dubai Summer Surprises.
Al Khaja described the current cycle of Dubai Summer Surprises, which will run until September 4, 2022, as one of the most distinguished courses as it celebrates 25 years since its launch, by presenting a rich and distinguished program of entertainment events suitable for families, in addition to a group of offers and major discounts in centers Shopping and shops, in addition to the opportunities to win valuable prizes including “Millionaire Share”, as well as daily prizes, and many more.
He stressed the importance of the real partnership that binds Dubai Festivals and Retail Corporation with its partners, by ensuring the best experiences for Dubai residents and visitors so that they can enjoy their time in the city and take advantage of the available promotions.
Regarding the facilities and incentives provided to the partners, he indicated that the Corporation promotes the participating brands and stores through various media and means, including social media channels. submitting offers.
Wam/Mohamed Jaballah/Dina Omar