2023-09-22 19:09:19
For the 7th year nexa Consulting and the HWZ University of Applied Sciences in Business Administration Zurich wish to obtain the most complete vision of the Customer Experience in Switzerland and measure its evolution. To do this, it is essential to obtain field data.
What is customer experience?
Often abbreviated as “CX” (Customer Experience), customer experience is a central concept in the field of marketing and business management. It encompasses all of the interactions and perceptions that a customer has when interacting with a brand, product or service throughout their journey. The primary goal of customer experience is to create positive, memorable interactions that build customer satisfaction, build customer loyalty, and drive business growth.
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#days #left #respond #survey #7th #Swiss #CEX #Study #Cominmag.ch
