2023-07-23 19:49:40
Heat wave in the south, temperate siesta in the north? Faced with the stifling heat of summer, Scandinavian destinations are still quite marginal. A migration of mass tourism to these latitudes does not currently seem very realistic. Article reserved for subscribers Journalist in the Economy department By Eric Renette Published on 07/23/2023 at 21:49 Reading time: 1 min
This summer, the tourists massed in southern Europe and around the Mediterranean are suffocating under a temperature often exceeding 40°C. Since then, many eyes have turned to northern countries to imagine future areas of tourist preference. At TUI, the largest active tour operator in Belgium, we recognize that reservations for Austria and the Dolomites have increased significantly this summer but, above all, that those for Denmark have doubled this year after having tripled the year before. With a propensity for Jutland, the Billund region and its Legoland amusement park. A destination that remains niche, however, for less than a thousand travelers with the operator.
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