ESTAR forecasts that real demand purchasing power has begun to recover clearly since the beginning of 2023 as a result of buyers having more confidence in the economy. Executives launch a business plan for developing low-rise and high-rise projects to enter the market this year. Emphasizes development with the concept of Creator of Life’s Pleasure, creating happiness and quality of life with the 3 pillars of Design, Green and Living that are integrated into the product development to be different to meet the needs. Ready to wade through the condo battleground Mid-range, starting price not more than 3 million baht. Sending “Quintara MHy’ Series” showcase at the same time in 3 potential locations in the heart of Bangkok. The low-rise project still seizes beachheads in the eastern region of Rayong Province and prepares to launch the Breeze Chalet single-detached house project, targeting total sales this year to reach 3,100 million baht.
Dr. Torsak Lertsrisakulrat Managing Director of Eastern Star Real Estate Public Company Limited revealed that the expected purchasing power of groups that want real housing is recovering. Buyers are becoming more confident in the state of the economy. It can be seen that economic activities in all sectors are returning to full thrust. As a result, the housing market in 2023 has a positive direction when combined with government measures to support the purchasing power of the real estate sector. The more it contributes to the energetic business sector.
However, the competitive situation in the real estate business will compete at an accelerated rate Housing that is still the same supply will be rushed to sell and transfer. As new supplies begin to enter the market more and more. The large market is still a middle-class market with purchasing power and real demand for housing. In the past year, it was found that the popular housing market was Condominiums priced at 3-5 million baht and single detached houses at 5-10 million baht.
for Eastern Star Use the uniqueness in design development and product quality as strengths to create a competitive advantage. Focusing on the Gen Y middle-income market, every residential project is developed under the Creator of Life’s Pleasure concept, able to meet the needs of the target group with unique characteristics in 3 main pillars: Design, Green and Living. Living in a complete Smart life style with a meticulous design of architecture and design that provides maximum usability. Provide flexibility of living space that can accommodate all lifestyles. Enhance the quality of living in an environmentally friendly manner, such as using solar energy, clean energy, providing space for EV chargers for residents, and having a waste management system to support the transition to a low-carbon society. Housing also has to help create a balance in living in response to the new normal society, which places importance on areas that clearly separate public and private spaces if still able to connect the world with technology and innovation.
“Because we don’t just want to sell housing. But want customers to live happily in everything we have created to make everyone have the best quality of living, ”said Dr. Torsak and stated that in 2023, Eastern Star has The product penetrates the market as a new development project in the form of detached houses in the Eastern EEC area. and condominium projects in Bangkok area There is a new series “My” (MHy) in 3 locations under the brand Quintara. Potential locations in the heart of Bangkok include:
Project Quintara MHy’DEN Pho Nimit High-rise condominium, 40 floors, 628 units, is the first high-rise building of the Quintara brand. designed to have a variety of unit sizes Functionality that meets all lifestyles of Gen Y. The price starts at 2.69 million baht with a prime location next to BTS Pho Nimit Station. come in concept Private Island The design of the high-rise building is beautiful, modern, eye-catching, complete with facilities from the ground floor to the roof with a special design, creating an area to become a small park with a jogging track at the top of the level building, making it possible to run as if running in a field. large flat ground There is also a social area to do a variety of recreational activities. infinity pool design Provides a fresh natural atmosphere in the midst of urban life to make life full of happiness. Able to balance life and work every day. In the common area, there is also a studio area to support new careers such as live online sales, a working pod design, a private workspace, and a BBQ Corner area for people who like to cook. invite friends to party Or let’s cook together, etc.
Project Quintara MHy’GEN Ratchada-Huay Kwang Low-rise condominium, 2 buildings, 383 units, meet the needs of Gen Y people who like minimal style – less but more. Working from home and relaxing, prices start at 2.09 million baht.
andProject Quintara MHy’ZEN Phrom Phong Low-rise condominium, 2 buildings, 276 units, Phrom Phong area Convenient transportation, can easily go to Thonglor, Asoke. Complete with facilities in the atmosphere of project design and unit area inspired by the art of tea ceremony and Japanese gardening. Reflecting the beauty, elegance, peace and fullness within, the starting price is 2.29 million baht, the total value of all three projects is 4,150 million baht.
As for the project’s target market, it is in the mid-high group, which are Gen Y people with a variety of lifestyles. Like privacy and want to make the most of your own space. The design of functional functions within units of all sizes must clearly reflect the identity of the residents like a modern generation. Modern and connected to the outside world with technology. In addition, a new way of living, housing must be a space that supports all lifestyle activities. can be whole house work and leisure exercise Can do favorite hobbies
“Location remains at the heart of purchasing decisions. This point is our advantage in having a land bank in a prime location and close to the BTS,” Dr. Torsak said. The design of the project is modern, hi-tech, and functional living space that creates happiness, creating a complete urban quality of life. but able to pay for a price that is not difficult to reach Considering that Eastern Star has created a competitive advantage in the condo market. Intermediate is best
There is still a low-rise housing market in the category of single detached houses, where Eastern Star still holds the beachhead in the eastern region of Rayong Province by developing a new project, namely Breeze Chalet, a British-style detached house in the Buraphapat-Sukhumvit area.
The company has set a sales target for 2023 totaling 3,100 million baht, an increase of 50%, and total revenue of 1,700 million baht and expects that by 2024 total revenue will rise to 2,000-3,000 million baht from new project launches. In this year 2023.