2024-10-15 15:22:00
Last week, posters and marches featured the phrase “Learning in this century is an act of rebellion” Deployed across the country, they create noise among people, on social networks and in the media. Behind the message that invites us to imagine and build the future through education is 21st century university.
Universidad Siglo 21 chooses to convey this message to those who believe in hard work and dedication, who want to study something they love and who think a university degree will take them far. This new campaign focuses on daring to think differently, creating new realities and challenging established norms to improve the world.
University presents to everyone rebellion As an essential quality for future leaders, those who are not satisfied with the status quo and seek innovative solutions to current challenges.
Learning is an act of rebellion. 21st century university.
“Through this event, we hope to challenge those who dare to challenge the established rules today, who believe in hard work and do not choose the easy way out. For those who choose a career they love and believe that a degree is useful, we encourage them to take on responsibility and go further “For those who still believe in the transformative power of universities and education, there is one place, and that is La Siglo,” says Iván Ferrando, General Manager of Marketing and Communications at Siglo 21 University.
message
The core message of the campaign is to empower people to become agents of change, supported by academic training, providing them with the necessary tools to transform their environment and have a positive impact on society.
The campaign began with posters, marches and screen displays distributed across the country with the message “Learning in this century is an act of rebellion”. Anticipation began to grow as the number of posters grew and users on social networks discovered that the campaign was spreading across the country.
Without immediately revealing its identity, the proposal managed to capture the attention of a diverse audience, sparking ongoing conversations and maintaining expectations right up to the moment of its publication. Not only does this encourage debate and speculation on social networks, e.g.
After taking over the streets with funny posters for a week, the university has revealed it’s its own campaign with a TV ad, bringing the message to the forefront: “Studying is an act of rebellion.”
Learning is an act of rebellion. 21st century university.
Inspired by those who, regardless of age, background, location and challenges, choose to challenge the established and invest time in learning, this is the message of Universidad Siglo 21 for its new campaign.
Through this disruptive initiative that is taking off across the country, Universidad Siglo 21 sets out to reposition formal education as a bridge for social transformation and reshape the traditional way of communication in higher education institutions.
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