Even if there is no TV, if you watch it on your smartphone, you will be charged a “receiving fee” … The reason why NHK is embarking on the “biggest policy change in history” Ultimately, the number of people watching NHK will only decrease | PRESIDENT Online (President Online)

2023-08-29 04:00:00

NHK is stepping up its move into the Internet. “Research on NHK Receiving Fees(Shincho Shinsho), Professor Tetsuo Arima of the School of Social Sciences at Waseda University said, “Not only young people but also the elderly are moving away from NHK. The number of people will hardly increase.”

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A historic turning point that threatens survival under the Broadcasting Law

On August 23, Kyodo News announced a major change in the way NHK should bereported as follows

On the 23rd, the Liberal Democratic Party’s Information and Communication Strategy Research Committee (Chairman Seiko Noda) compiled a proposal to the government and NHK regarding the state of public broadcasting in light of the spread of smartphones. It is pointed out that it is necessary to position program distribution through the Internet as NHK’s “primary business” by revising the Broadcasting Law. He said that people who do not have a TV but want to watch on their smartphones should be asked to pay the same amount as the reception fee. It will be submitted to the Ministry of Internal Affairs and Communications and NHK in the future.

Until now, NHK has regarded broadcasting as its “primary business” and online distribution as its “complementary business,” but it is said that this will be reversed. This is the biggest policy change in NHK history. In other words, NHK will not be a broadcasting network that relays radio waves to deliver broadcast content to receivers, but will be a communication network that delivers video content to receivers using communication lines. This means that the basis of existence will change completely.

If there is a TV, there is a contract obligation, but with a smartphone…

Needless to say, NHK’s existence is stipulated in the current Broadcast Law. The Broadcast Law also includes the obligation to enter into a receiving contract with NHK, which has become the object of public resentment. If NHK’s “primary business” shifts from broadcasting to Internet distribution, the provision of “obligation to receive NHK” becomes strange. I don’t know if it’s intentional or not, but this important point seems to have been overlooked.

Nonetheless, the Liberal Democratic Party’s Information and Communication Strategy Research Committee also states that “people who want to watch on their smartphones should be asked to pay the same amount as the reception fee,” but it does not mean that they will charge the reception fee just for having a smartphone. not If you say that, you will get a lot of backlash from the people.

Until now, NHK has said that if you have equipment to receive broadcasts, you are obliged to receive them, regardless of whether you watch them or not. This time, in the case of smartphones, that is, Internet distribution, it is said that we will charge a fee equivalent to the reception fee only from those who want to watch NHK content. It’s a picture-perfect double standard.

Why is NHK trying to move from broadcasting to the Internet, even at the risk of jeopardizing its existence? This is because, as I have repeatedly pointed out, the percentage of people who watch NHK’s comprehensive terrestrial channel for less than five minutes a week is approaching half of the total population. From the data we’ll look at later, it’s clear that the majority will soon pass, and will continue to rise after that.

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