It was this morning on the Silverstone circuit that the eight-time world champion Mercedes team unveiled its W 14 for the 2023 Formula 1 season, in the presence of course of its two British drivers, Lewis Hamilton and George Russell. Return of the dominant black for the livery and world title ambition for the 3rd force of the 2022 championship which obtained only one victory, in Interlagos (Brazil). Far from its usual stratospheric standards obtained from 2014 to 2021. On the sponsor side, one of the flagship arrivals is that of the Snapdragon brand, belonging to Qualcomm Technologies, and former partner of Scuderia Ferrari in 2022.
This collaboration aims to leverage the power of the Snapdragon platform to create unique experiences for fans, both real and virtual. The Mercedes team will explore the opportunities of Snapdragon and other Qualcomm technologies to accelerate its digital transformation and create a dedicated space at the team’s UK campus in Brackley.
Snapdragon is the consumer brand of Qualcomm Technologies. Snapdragon platforms enrich experiences on many high-end smartphones, gaming devices, connected cars, PCs and wearables around the world. The Snapdragon logo will appear on the Mercedes team’s 2023 single-seater, on the racing suits of the drivers, on the uniforms of the staff, and in the garage of the team.
Don McGuire, SVP et CMO de Qualcomm Technologies : Snapdragon delivers premium experiences and our new partner remains the best in the game. The Mercedes-AMG Petronas Formula 1 team is F1’s premier technology team, making it the perfect partner of choice for the Snapdragon brand. Together, we are committed to reinventing the fan experience by bringing Snapdragon to fans around the world.
Toto Wolff, Mercedes-AMG Petronas Team Principal : Innovation is at the heart of our activity. It’s just as important in connecting with our fans and building the workplace of the future as it is in designing and creating our race cars. With the Snapdragon brand, we have the perfect partner to innovate and transform. We look forward to creating unique and bold solutions as we progress in these areas.
Richard Sanders, Mercedes-AMG Petronas Formula 1 Team Commercial Director : We are delighted to announce our collaboration with Qualcomm Technologies and welcome them to our growing partner ecosystem. With several exciting projects planned, our shared passion for technology and innovation will bring noticeable benefits to our fans, partners and team. It’s great to welcome the Snapdragon brand and see the logo on our new 2023 car. We look forward to expanding our collaboration as we begin our renewed partnership.