FIFA and Qatar Airways Partnership: Sustainability, Impact, and Global Influence

2023-11-24 11:08:01

The FIFA website has a “sustainability” tab. “Over the past ten years, FIFA has continued to raise its standards and strengthen its programs in terms of environmental protection, gargles the instance. In 2016, FIFA became the first sports body to join the United Nations Framework Convention on Climate Change […] in a concerted approach to achieving the objectives of the Paris Agreement. »

Qatar Airways is one of the six main partners of FIFA

A speech that has difficulty resisting the appeal of money, first and foremost that of airlines. On Wednesday November 22, the international body formalized the extension of its partnership with Qatar Airways. This company specializes in long-haul routes, the most polluting routes. It joins in the same rank the equipment manufacturer Adidas, the automobile manufacturer Hyndai/Kia, the multinational specialized in drinks Coca-Cola, the payment solution Visa and the tourism-hotel-cinema conglomerate Wanda.

READ ALSO. Bayern Munich ends controversial partnership with Qatar Airways

Already effective since 2017, the partnership between FIFA and Qatar Airways is extended until 2030. It will therefore cover the 2026, 2027 (women’s) and 2030 World Cups, as well as youth competitions. “We are delighted to continue working with FIFA and to be their global airline partner”logically commented Badr Mohammed Al-Meer, general director of the company in a press release.

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