First Tourism Investment Summit






© Provided by Yabiladi


The “Morocco Israel tourism investment summit” was held on Tuesday in digital format to promote tourism investment among the Israeli community. Spread over half a day, this conference was attended by more than 200 senior representatives of the Israeli and Moroccan tourism industry and the intervention of renowned personalities.

Initiated by the Moroccan Society of Tourism Engineering (SMIT), under the aegis of the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy and its Israeli counterpart, this first bilateral forum was marked by the participation of several key players in the Israeli, Moroccan and international tourism industry, said a press release from the ministry and SMIT.

Speaking on this occasion, the Minister of Tourism, Fatim-Zahra Ammor, explained that “thanks to the leadership of King Mohammed VI, Morocco now has an essential business climate and countless assets whose attractiveness is globally recognized”.

Ms. Ammor also took this opportunity to highlight the relations between the two nations which were strengthened by the King during the signing ceremony of the Tripartite Declaration between the Kingdom of Morocco, Israel and the United States in December 2020. objective through this webinar is to lay the groundwork for a promising, sustainable and value-creating economic partnership, offering countless tourism investment opportunities between the two countries, she added.

On the occasion of this high-level forum, Israeli investors expressed their appreciation of the tourism investment offer presented during this conference, thus expressing their interest in contributing to the development of the tourism offer in Morocco. .

The managing director of SMIT, Imad Berrakad, for his part explained that this message of trust and support was conveyed by eminent tourism investors who testified to their conviction of Morocco’s potential.

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