For every 1 car, Xiaomi may lose 35,000 baht selling the Xiaomi SU7.

2024-04-15 06:15:22

Advertisement
Advertisement

Reported on April 15, Citigroup recently released data indicating that Xiaomi Group’s SU7 delivery volume is expected to reach 5,000 to 6,000 units in April 2024, and the annual delivery volume will be around 55,000 – 70,000 units.

Citigroup also points out that Xiaomi will lose an average of 6,800 yuan (US$1,000) per SUV7 sold in 2024, and the company’s entire car manufacturing business will lose a total of 4.1 billion yuan (US$1,000). 21,210 million baht in 2024 if the said number of cars is delivered

Regarding this report, Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of China Marketing Department, responded on Weibo, stating that this information may be biased. It is understood that this report by Citigroup analysts was prepared on April 2 and may underestimate the popularity of the Xiaomi SU7.

Our orders have continued to increase over the past few weeks. And we are working hard to increase our delivery capacity. Although Xu Jieyun did not provide specific information to deny the report, But it indirectly indicates that Xiaomi SU7 sales this year may exceed Citigroup’s expectations, indicating that they are willing to take bigger losses.

On March 28, 2024, Xiaomi SU7 announced its official launch and price in China. Xiaomi CEO Lei Jun said that the company’s standard SU7 model will be priced at 215,900 yuan (approximately $400,000), while the Pro and Max models It will be 245,900 and 299900 yuan or approximately 1.24 – 1.52 million baht.

  • Released in 4 minutes and totals exceeded 10,000 cars, and released in 27 minutes with more than 50,000 reservations in China. Currently, 88,898 reservations are made in 1 day. Currently, 36 hours or a day and a half, 120,000 reservations are made, with full quota confirmation for 2024 or Sold out
  • The special edition Founder Edition will launch on April 3, 2024, while the current grades Standard Edition, Max Edition, and Pro Edition will ship in late April and late May, respectively.
  • For customers who book in China before April 30, 2024, they will receive special offers on Xiaomi Smart Driving Pro and Xiaomi Smart Driving Max priced at 18,000 to 26,000 yuan for life.
    • Free gifts include a smart car refrigerator worth 2,000 yuan.
    • Luxurious stereo speakers worth 6,000 yuan
    • Nappa leather seats worth 8,000 yuan
    • Electric rear wing, value 6,000 yuan
    • 20-inch plum blossom pattern alloy wheels, valued at 6,000 yuan
    • Michelin Pilot Sport EV tires worth 9,000 yuan
    • The above benefits will vary depending on the vehicle model purchased. The maximum discount exceeds 60,000 yuan.

Also, regarding the naming of SU in Xiaomi, SU7 is an abbreviation of Speed ​​​​Ultra, and the Chinese pronunciation might be “Su 7”. Regarding the price, Xiaomi SU7 might be a bit expensive. But it is considered worth the money. As it is the first generation of a new brand, the exterior design must be impressive. It can be seen that the front of Xiaomi SU7 uses a very sporty design. The headlights use rounded polygons. There are also real air ducts under the headlights to help cool the brake system and the underbody and engine cover, emphasizing the sporty feel and style of the car.

Fastback body, simple lines, looks sporty. The extended wheel arch design is reminiscent of elements of the German sports car brand. Frameless rearview mirrors are installed. Semi-hidden door handle Petal wheels, etc. Michelin PS series high-performance sports tires, Brembo brake calipers Xiaomi Car System ThePaper OS will be installed on the SU7’s car system. The Xiaomi SU7 comes with the Snapdragon 8295 chip and tablet. Xiaomi can be seamlessly installed in the car and used as a rear expansion screen. Xiaomi SU7 supports five-screen connection, supports carplay and airplay, and supports Apple iPad in the car.

Body size

  • Length 4,997 mm.
  • Width 1,963 mm
  • Height 1,440 mm.
  • Wheelbase 3,000 mm.
  • Front luggage compartment volume 105 liters
  • Rear luggage compartment volume 622 liters
  • Alloy wheels are available in 19-inch with 245/45 R1 tires and 20-inch with 245/40 R20 tires.

Entry model: single rear electric motor, 700KM

  • Produces 299 horsepower
  • Maximum torque 400 Newton-meters
  • Maximum speed 210 km/hr.
  • Acceleration 0-100 km/hr within 5.28 seconds.
  • 73.6kWh lithium iron phosphate LFP battery
  • Can run 700 km/CLTC charge

Second-to-top model, single rear electric motor, 830KM

  • Produces 299 horsepower
  • Maximum torque 400 Newton-meters
  • Maximum speed 210 km/hr.
  • Acceleration 0-100 km/hr within 5.7 seconds.
  • 94.3kWh LFP lithium iron phosphate battery
  • Can run 830 km/CLTC charge

MAX model, dual electric motors, 800KM

  • The dual motors have a maximum horsepower of 673 horsepower.
  • Maximum torque 838 newton-meters
  • Acceleration 0-100 km/hr within 2.78 seconds.
  • Top speed at 265 km/hr.
  • ternary lithium battery CATL size 101kWh, can run 800 km/CLTC charge

The Xiaomi SU7 based on the 400 V platform can cover a range of 350 kilometers per 15 minutes of charging and 510 kilometers on the 800 V model. Higher models are built on the 800 V platform with an actual voltage of 871 V.

Suspension

  • front suspension Double wishbone independent type
  • rear suspension Multi-link freedom
  • Front and rear disc brakes

interesting things

  • Xiaomi SU7 has been fully tested in 300 cities, with a total road test distance of 5.4 million kilometers and invested in 576 test vehicles.
  • Lei Jun said that in the past 3 years of building cars, His greatest feeling was that building cars was very difficult. Even a giant like Apple unexpectedly gave up.
  • The SU7 will compete with the Porsche Taycan and Tesla Model S.
  • Drag coefficient only 0.195 Cd
  • Developed on the Modena electric vehicle platform architecture
  • Brakes from a speed of 100 km/h to a stop in 33.3 meters.
  • There is a Qilin battery from CATL with a capacity of 101 kWh that can run up to 800 km/charge in the dual motor four-wheel drive model.
  • This model has a range of 220 kilometers per 5-minute charge and 510 kilometers per 15-minute charge.
  • There are 9 exterior colors and 4 interior colors to choose from.

Inside the cabin

  • This car has a large luggage and trunk space of 105 liters with a storage capacity of 517 liters.
  • Ergonomic sports seats It is based on the Chinese human body characteristics and sets the lumbar support height to 135mm. This height makes the seat fit the curve of the human body and provide good support.
  • Seat cushion with innovative sandwich structure. And the upper layer is a 3D-Mesh support material, which provides a soft touch and transparent ventilation. The midsole is made of 15mm memory foam, which is comfortable and soft for short rides. The bottom layer is made of 75kg/sq m high-density PU material, which has good flexibility and supports long-distance riding well.
  • Inside, the car has a 16.1-inch central control screen with 3K resolution and two smaller 7.1-inch LCD screens at the rear for passengers. Navigation can be filtered on the 56-inch HUD with HyperOS operating system.
  • It is powered by the Qualcomm Snapdragon 8295 chip.
  • Xiaomi SU7’s smart driving system is powered by two Nvidia Orin X chips, with a total processing power of 508 Tops.
  • The classic three-spoke D-shaped steering wheel with a diameter of 363 mm is covered in microfiber.
  • Xiaomi SU7’s entire car glass is up to 5.35 sq m.
  • The Start-Stop button is specially designed to look like the brand’s logo.
  • The on-board refrigerator has a capacity of 4.6 liters and holds up to 6 cans of Coke.

technology

  • Xiaomi aims to provide city pilot assistance features in 100 cities by the end of 2024.
  • Aims to be one of the leading players in intelligent driving by 2024.
  • Using a combination of casting technology and a 9,100 ton casting machine, the company has dubbed the device Xiaomi HyperCasting.
  • CTB technology saves space in battery packs. Therefore, there is more room for passengers. Xiaomi’s battery pack is only 120mm thick and has a volumetric efficiency of 77.8 percent.
  • Xiaomi has built its own battery pack factory.
  • The V6 and V6S motors are launched, mass production of which has begun. The company also announced that the Hyper Engine, which has a speed of up to 27,200 rpm, will be installed on vehicles in 2025.
  • Xiaomi is researching a new motor in advance with speeds up to 35,000 rpm.

Xiaomi Smart Driving Technology

Lei Jun said that Xiaomi Smart Driving consists of Xiaomi Smart Driving Pro (Pilot Pro) and Xiaomi Smart Driving Max (Pilot Max) models. The high and low configurations have the same technology. Both models use Xiaomi’s self-developed smart driving technology. stack And the new car has two solutions: the MAX model comes with 1 LIDAR, 2 NVIDIA DRIVE Orin chips and has 508TOPS processing power.

Xiaomi’s smart driving technology has been tested on real vehicles for 10 million kilometers. The entire series supports high-speed NOA and can be used nationwide. Urban NOA will launch in 10 cities in May and across the country. in august All models support parking in very tight parking spaces. All models support parking. and maximum driving speed of 23 km/hr.

The new car is available in nine colors: Gulf Blue, Lava Orange, Elegant Grey, Meteor Blue, Sunburst Purple, Olive Green, Cambrian Grey, Pearl White and Diamond Black.

Advertisement
Advertisement

Autohome /finance.yahoo.com/

Advertisement
Advertisement
1713163929
#car #Xiaomi #lose #baht #selling #Xiaomi #SU7

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.