2023-11-26 16:06:02
FUTURE is also known as PLUTO in the music world, which means “Pluto”. Pluto was once the ninth planet in the solar system, symbolizing the power of rebirth and transformation to explore new perspectives. LANVIN LAB, as a creative haven for artists and designers to seek innovative cooperation and stimulate cultural exchanges, has launched the first LANVIN LAB cooperation series with the beautiful meaning of Pluto.
The discovery of Pluto can be traced back to 1930. At that time, the brand founder, Ms. Jeanne Lanvin, was deeply inspired by the creative wave. Adhering to the dynamic and sharp design concept, she launched a ready-to-wear series that combines comfortable texture with eye-catching style. FUTURE is the founder of the music label Freebandz. The importance of family can be seen everywhere in his label, so he was deeply moved by the deep relationship between Ms. Jeanne Lanvin and her daughter Marguerite.
Music has a profound impact on the history of the brand. Ms. Jeanne Lanvin’s daughter and muse Marguerite is a talented musician. Music will also become the soul element embedded in the first LANVIN LAB series.
For this LANVIN LAB series, FUTURE said: “I hope to convey an energy through this series so that people can feel something the moment they put on the clothes. Ms. Jeanne Lanvin draws inspiration from her own life and lifestyle. I’m the same way here, we all draw on experience to create.”
The LANVIN LAB by FUTURE series is mainly neutral in style, highlighting FUTURE’s love for layering and tailoring, and at the same time showing his outstanding talent in accessories. Synthetic fur hats can be paired with sunglasses or layered over or inside the hood. Metallic hardware appears throughout the collection, appearing on belts, bags, gloves and leather goods.
The two symbols in this series both carry special meanings: the eagle, which represents courage, majesty and truth, and has a far-sighted view of the whole situation from high in the sky; the star, which symbolizes protection and empowerment, guiding the way forward with its shining light. .
FUTURE drew inspiration from the LANVIN archive design and created a new exquisite jacket with metal rivets embroidered on the leather surface, which together form a dazzling constellation shape. In addition, he borrowed the font used in LANVIN perfume advertisements from the 1930s and 1940s and cleverly embellished it on the surface of denim fabrics. FUTURE also took this cooperation opportunity to jointly launch its new sports shoe Curb 3.0 with LANVIN.
The campaign for this series was shot by photographer Joshua Woods, and featured FUTURE and model Amelia Gray. LANVIN LAB creates a space where dreams and unlimited imagination can be weaved, and creative experts from multiple fields are invited to work together to interpret and continue LANVIN’s brilliant heritage and classic style.
The LANVIN LAB by FUTURE series will premiere several new models on FUTURE’s birthday, November 20, Paris time, and will be officially released in early 2024.
Photography credit Joshua Woods
about FUTURE
Since FUTURE’s debut, rap music has never been the same in terms of hearing, vision or feeling. He is famous all over the world for his many world-famous music works, such as “Mask Off”. In 2019, he won the 61st Grammy Award for Best Rap Artist for the song “King’s Dead”, and has won multiple Grammy Awards since then. If you want to know where culture is headed next, all you have to do is catch a glimpse and listen to the famed Atlanta rapper and producer. FUTURE is widely acclaimed and recognized as one of the most influential hip-hop artists and producers of his generation. His innovations in style and technology not only changed hip-hop music, but also injected transformative power into the pop music world. LANVIN deeply appreciates his vigorous creative energy and modern pioneering spirit.
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