From Bollywood to Hollywood, Alia Bhatt, the first Indian Gucci brand ambassador in history, continues to break new ground

2023-10-11 05:03:28

Written by: WENDY KAUR Published on: September 28, 2023

Alia Bhatt was invited to attend the Gucci fashion show held during Milan Fashion Week. Before her flight, she received a text message from Gucci’s creative director suggesting that she bring a pair of her favorite jeans. “Sabato De Sarno said he didn’t need or want me to wear a full Gucci outfit,” she recalled. “He wanted me to just wear the clothes I usually wear and add something representative of Gucci. He wanted me to be myself, Wear whatever feels comfortable. That’s interesting to me.” For a fitting, the Indian actress chose a new outfit from Gucci: a shiny neon green top with a natural plunging neckline. She wore her own pair of washed-out denim bell-bottoms as a match. “There were several other recommended outfits, but I didn’t try them on at all. When I put this outfit on, I made up my mind. It’s very comfortable to wear.”

Last week, the actress ushered in her second Gucci fashion show since becoming the brand spokesperson (the first was the 2024 Cruise Fashion Show held in Seoul this spring), and this event presented a new and different idea. The creation of the entire 2024 spring and summer series mainly revolves around the brand vision in the mind of the new creative director. Bhatt, who was interviewed online via Zoom from his home in Mumbai, told me: “I had neither heard of nor expected that this fashion show would be so different. Even the fittings were arranged the day before the opening. The level of secrecy surrounding this collection Very high – nothing will be revealed until the last minute.”

Alia Bhatt

In Bhatt’s view, becoming the first Indian Gucci brand spokesperson in history is a matter of course and a natural result after all conditions have matured. She said: “If you ask me how I feel, I can only say that everything happened too fast. I have always wanted to cooperate with luxury brands, and the luxury market in India is now very prosperous, and people’s spending power has indeed increased, so the timing Just right. Many Indians have begun to study fashion and beauty. Gucci has always been interested in India, and I represent this specific ethnic group.” As Bhatt said, opportunities emerged naturally. “Not to mention I have a closet full of Gucci sunglasses,” she added in a relaxed tone: “I believe that the best things in life happen naturally.”

The same applies to Bhatt’s acting career. Her father is Mahesh Bhatt, a senior Indian film director, and her mother Soni Razdan is a senior actor (her half-sister Pooja Bhatt was also a famous actress in the 1990s). Bhatt, 30, has more than ten years of film experience and is regarded as one of the best Indian actresses of her generation. Her most recent film, Rocky Aur Rani Ki Prem Kahani, released this summer, became the highest-grossing Indian romantic comedy of all time. In addition, she has won multiple Indian Film Audience Awards (India’s most famous film) for her atypical female roles such as a gang leader and brothel madam in the biographical crime film “Gangubai Kathiawadi” one of the grand events). She said frankly: “Over the years, my principle of film selection has never changed, which is to make my acting enjoyable and get different pleasures from each role. This is in line with my extremely impatient character who hates monotony and repetition. I have always been Don’t think about it that much.”

Alia Bhatt

Movies may have been engraved in her genes, but Bhatt didn’t actually grow up watching her own works. She recalled: “To be honest, I have been very sensitive since I was a child. I was very involved in watching movies. I couldn’t bear the scenes of my mother being pushed out of the window or suffering. I didn’t want to be exposed to such things.” Similarly, some of the films shot by her father had a profound impact on the time. It was too cruel for her, but she watched many of her sister Pooja’s works repeatedly. She smiled and said, “I’m quite willing to watch pretentious romance movies.” Long before she really understood the industry her family members were engaged in, Bhatt had what she called “acting skills.” She added: “I loved what I saw on TV – people dancing happily and making faces at each other. At that time, I thought it would be great if I could be on TV one day.”

When it comes to her career, Bhatt is very clear about the advantages she enjoys – compared with her parents’ experience, her entry into the industry was much easier. She said frankly: “My mother had no background and had no idea how to get a foothold in this industry. She didn’t know anyone in the film industry, so she had to look for audition opportunities everywhere from theaters to studios to TV stations. She didn’t know much about it at the time. Speaking Hindi, she hit a wall everywhere. She never became a real heroine, but she always worked very hard. People often say that if you work hard, you can succeed, but the reality is not like this.” According to Bhatt, her mother would fight for All opportunities to perform, whether in television, film or theatre, are welcome. “I think that’s what I learned from her that had a huge impact on me. She made me realize how lucky I had been.” Bhatt often benefited from her mother’s teachings – such as being punctual and being patient. , be strong inside. “She taught me that it was either rejection or everyone was talking about it, and it all came from her own experience,” she said.

Alia Bhatt

According to her, although people tend to think of her father as a successful person, he actually struggled at one time. She recalled: “For a period of time, he was compensated for whatever he filmed. He was almost extremely poor and had to resist the temptation of alcohol. Later, he finally gave up drinking, but he still struggled in life and work. My parents who kept struggling created for me I am very clear about this. If I can no longer act well tomorrow and can no longer make movies, I will not forget the wonderful opportunities I once had, so I will never have any reason to complain.”

Hollywood is a whole new world. In August this year, Bhatt filmed his first Hollywood movie, playing the role of criminal hacker Keya Dhawan in the spy/action/thriller “Heart of Stone” produced by Netflix, opposite Gal Gadot. Due to the SAG-AFTRA strike, she was unable to discuss her experience in this performance in detail, but she said she would not consider Hollywood as her ultimate goal. “My goal is always to go to studios, sets, locations, and get into situations that I’m not familiar with. Doing an English film is about stepping out of your comfort zone, just like doing a Tamil (South Indian dialect) or Telugu film .” Bhatt expressed that he will work hard to break into a market where not many people have seen his previous works. “This is a new challenge, which makes people realize themselves. I like to start from scratch, and this is also a way of self-improvement.”

However, when it comes to her personal style, she feels fine staying within her comfort zone. She said frankly: “For me, a thin silk sari is more comfortable to wear than a T-shirt and jeans. The inventor of the sari is definitely a genius: it is specially designed for our Indian weather, is thin and light, and can be worn in It’s like you’re wrapped in a cloud. The moment you put on a sari, you’re like a superhero.” As an Indian woman who also loves sari, I completely understand her thoughts. These silk garments, usually four to five meters long, have great styling capabilities: they can switch between sweet and innocent to bold and bold just by changing the way they are worn. “The styling effect of a sari is immediate: gentleness, femininity and sex appeal are all found in a sari.”

The new Indian action thriller film produced by her personal company Eternal Sunshine Productions will officially start shooting in a week. At the same time, she is also busy arranging the shooting schedule for another Hindi film co-starring Priyanka Chopra Jonas, but Bhatt is still optimistic about Fashion design is in my heart. She said sincerely: “I have always dreamed of designing a Gucci-style sari and then wearing it to a fashion event like the Met Gala in New York.”

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