2023-06-21 02:49:00
▲ (From left) Chinese KCM officials, KCM CEO, Dongsung Pharmaceutical CEO Lee Yang-gu, and Dongsung Pharmaceutical International Strategy Office Director Na Won-gyun.
[Welfare News]Dongsung Pharmaceutical (CEO Yang-gu Lee) announced on the 21st that it opened Dongsung Pharmaceutical’s health functional food (dry food) and cosmetics brand halls on Douyin and Tmall, China’s major e-commerce platforms.
Dongsung has signed an operating contract with KCM, an operating company specializing in Wanghong marketing and e-commerce in China, and through this, it is expected to generate about 6.5 billion won in annual sales.
Starting with the Tmall ‘OTC Pharmaceutical Brand Pavilion’ opened earlier this year, Dongsung Pharmaceutical is continuing its cruising pace in the Chinese market by simultaneously opening the ‘Drug and Cosmetics Brand Pavilion’ on two major platforms, Dowooin and Tmall.
In the brand hall, 5 new products of ‘DS-BIO’, a dry food brand recently launched by Dongsung, were introduced. The 5 types of DS bio are lactobacillus products, ‘Easy Drop’ and ‘Diet Synergy Cut’, ‘Vitamin C for beauty’, ‘Chewable Vitamin D+K2 400IU’, and ‘Chewable Vitamin D+K2 4,000IU’, starting from newborns. It is composed of health functional food that the whole family can consume together, including infants and adults.
In addition, functional cosmetics brands Ato24 and ACCare were launched. The brand Ato24 is composed of products that can be used mildly and increase the moisturizing power of sensitive and dry skin, and ACCARE uses ‘bee venom’ obtained from bees as its main ingredient, targeting troubled skin. is a functional skin care brand.
“We are very pleased to launch our excellent dry food and cosmetics brand in China,” said Dongsung Pharmaceutical International Strategy Office. Through live shopping, etc., we will effectively promote the excellence of our products to Chinese consumers and accelerate sales growth.”
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