G Market & Auction’s ‘Win-Win Festival’ Promises Boost for Korean Small Businesses – Urgent Breaking News
Seoul, South Korea – July 15, 2025 – In a significant move to bolster the Korean small and medium-sized enterprise (SME) sector, G Market and Auction have announced the launch of their annual ‘Win-Win Festival,’ a large-scale online fair designed to connect local producers with a wider consumer base. This year’s event, kicking off now and running through October 31st, is poised to be the largest in the festival’s history, offering unprecedented opportunities for growth and visibility.
A Decade of Support: The ‘Win-Win Festival’ Legacy
Since its inception in 2009, the ‘Win-Win Festival’ has been a cornerstone of G Market and Auction’s commitment to supporting the backbone of the Korean economy – its SMEs. What began as a pioneering initiative to bridge the gap between local businesses and the online marketplace has evolved into a highly anticipated annual event. This year’s festival features over 2,500 participating sellers, a 25% increase from the previous year, showcasing the growing demand and the proven success of the program. The festival isn’t just about sales; it’s about empowering entrepreneurs and fostering sustainable growth within the Korean economy.
Government Collaboration & Festival Structure
The scale of the ‘Win-Win Festival’ is underscored by the extensive collaboration with 12 government agencies and public institutions, including the Ministry of Public Administration and Security, the Ministry of Agriculture, Food and Rural Affairs, and the Small Business Market Promotion Corporation. This partnership highlights the national importance placed on supporting SMEs and revitalizing local economies.
The festival is strategically divided into two phases: the first running until September 30th, and the second from October 13th to 31st. This phased approach allows for continuous engagement and provides opportunities to refine offerings based on initial performance. Outstanding sellers will be recognized with awards at a year-end ceremony, further incentivizing participation and excellence.
What’s on Offer: Local Gems & Exclusive Discounts
This year’s festival is organized around three specialized themes, offering consumers a curated shopping experience. A key highlight is the ‘Local Excellent Certification Center,’ which showcases high-quality products directly from local producers, offering a unique opportunity to discover regional specialties. But the benefits don’t stop there. Shoppers can take advantage of daily 5% discount coupons (up to 20,000 won) on purchases over 10,000 won, fully funded by G Market – meaning no added cost for sellers. This commitment to absorbing the discount cost demonstrates a genuine investment in the success of participating businesses.
Beyond the Sale: The Future of SME E-commerce in Korea
The ‘Win-Win Festival’ isn’t just a temporary boost; it’s a catalyst for long-term growth. For SMEs, participation provides invaluable exposure, data-driven insights into consumer behavior, and the opportunity to build lasting relationships with customers. The festival also serves as a testing ground for new products and marketing strategies. Looking ahead, initiatives like this are crucial for ensuring the competitiveness of Korean SMEs in an increasingly globalized e-commerce landscape. The success of the ‘Win-Win Festival’ could serve as a model for similar programs in other countries seeking to empower their local businesses.
To explore the ‘Win-Win Market’ and access exclusive deals, visit the G Market and Auction Mobile App today. Don’t miss this chance to support Korean small businesses and discover unique, high-quality products. Stay tuned to archyde.com for continued coverage of this developing story and in-depth analysis of the Korean e-commerce market.
By Yoon Hee-seok, reporter [email protected]
