Five major automotive manufacturers operating in Indonesia have recorded severe drops in distribution and retail sales between January and October, according to data released by Gabungan Industri Kendaraan Bermotor Indonesia, as new entrants reshape the domestic market.
- Wholesales and retail volumes dropped by double digits across all five brands, with some shrinking by more than half compared to the previous year.
- Market incumbents continue to face intense pressure as new automotive brands crowd the Indonesian landscape without lifting total industry volume.
Neta recorded the deepest wholesale contraction among the five manufacturers, falling 78.6 percent between January and October according to data covered by oto.detik.com. Distribution to dealers dropped from 542 units down to 116 units, while retail sales decreased 24.4 percent from 398 units to 301 units.
Business operations for Neta in Indonesia are currently on hold. Parent company Hozon Auto is undergoing a restructuring process that officials describe as smooth and orderly.
“Sesuai dengan peraturan yang berlaku, Hozon diharapkan untuk menyelesaikan restrukturisasi pada pertengahan tahun 2026, di mana Neta Indonesia akan melayani pemilik mobil Indonesia dengan tampilan baru.”
Nissan experienced a wholesale contraction of 63.6 percent during the first ten months of the year, falling to 336 units from 924 units in the same period previously reported by gadget.qoo10.co.id. Retail sales for the brand dropped from 846 units to 398 units.
Andrew Nasuri acknowledged that the principal’s decisions did not fit the domestic market.
“Nissan apa lagi yang diubah? Pokoknya mobil Jepang itu masih banyak peluangnya. Nissan ini produk bagus, engineering bagus, tapi mereka salah jalan, akhirnya Indomobil jadi korban. Sekarang Nissan harus memikirkan bagaimana come back-nya, kita sudah kasih masukan ke prinsipal.”
said Andrew Nasuri, speaking to oto.detik.com.
Danza recorded a wholesale distribution decline of 53.4 percent, dropping from 6.967 units to 3.247 units, alongside a retail contraction of 50.9 percent from 6.788 units down to 3.330 units. Meanwhile, Chery reported a wholesale drop of 46.5 percent from 16.720 units to 8.953 units, while retail sales fell 43.9 percent from 16.667 units to 9.343 units as reported by Demokratis.co.id.
Zeng Shuo explained the factory constraints.
“Faktor kita ada production, ada dua alasan. Satu, production kita mau lebih fokus ke yang lima besar. Jadi masih ada unit lama, jadi production unit model lain akan sedikit delay juga.”
urged Zeng Shuo.
Honda recorded a wholesale distribution drop of 33.6 percent from 50.270 units down to 33.381 units across the ten-month observation window. Retail deliveries for the manufacturer fell 31.7 percent from 58.720 units to 40.113 units.
| Manufacturer | Wholesales (Jan-Oct Previous) | Wholesales (Jan-Oct Current) | Wholesale Change |
|---|---|---|---|
| Neta | 542 units | 116 units | 78,6% |
| Nissan | 924 units | 336 units | 63,6% |
| Danza | 6.967 units | 3.247 units | 53,4% |
| Chery | 16.720 units | 8.953 units | 46,5% |
| Honda | 50.270 units | 33.381 units | 33,6% |
Despite the broader downturn across its catalog, Honda’s domestic volume remains anchored by the Brio, which serves as the primary sales contributor for the manufacturer in Indonesia.
